First Light Net’s Outdoor’s Websites Lead Internets

Fishing Channel

Comparison of dominant Internet properties in the web’s Fishing Category

Mike Hodgdon

Senior Account Manager

mgh@firstlightnet.com

www.FirstLightNet.Com

719-572-9065

First Light Net’s Sites Outperform Competitors Q1 2009

Mike Hodgdon |mgh@firstlightnet.com | www.FirstLightNet.Com | 719-572-9065 ext.221

Strong growth in Q4 2008 ensured strong position for FLN Sites

Web-users spend more time on FLN sites than competitors’ sites

First Light Net sites dominate the market share of page impressions

FLN Sites continue to outperform FishingWorks in Average Visit Time

Top Industries Receiving Traffic from BigFishTackle

BigFishTackle sends significantly more of its traffic to the Fishing Industry than LandBigFish

BigFishTackle sends significantly more of its traffic to the Fishing Industry than Outside Hub

Demographics for First Light Net Sites

First Light Net’s Visitors: Who are they?

Upscale America

Metro Fringe

Steadfast Conservatives

Urban Commuter Families

First Light Net’s sites are strongly positioned to capture traffic from groups like ‘Military Family Life’

Military Family Life

Web-users within “Military Family Life” are likely to be interested in Fishing, Camping and Backpacking