First Midwest Volunteer Centers

Retreat

Megan M. EngleSocial Media Manager

Michigan Nonprofit Association mengle@mnaonline.org

www.MNAonline.orghttp://MNAonline.wordpress.com

Twitter: @MNAonline

About Me:

http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

What Is Social Media?

• Definition: “the use of electronic and Internet tools for the

purpose of sharing and discussing information and experiences

with other human beings.” - Ben Parr

http://www.benparr.com/2008/08/its-time-we-defined-social-media-no-more-arguing-heres-the-definition

• In other words, social media describes the tools people use and the ways people share ideas online.

SERVE STRENGTHEN

TRANSFORM COMMUNITIEShttp://www.commoncraft.com

A Great Resource for Basic Videos:

Examples of Social Media:

• Social Bookmarking

• Photo Sharing

• Podcasting and Video

• Blogging

• Social Networking

The Importance of Listening

• Good first step in listening: set up Google alerts with your organization name, key words, event names, figureheads, etc.

• Little time on the front end = big payoffs in the long run

• Food Stamp Challenge example – Michigan Nonprofit Association Blog

What Is Social Bookmarking?

vs.

+ +

Traditional bookmarking

Social bookmarking

SERVE STRENGTHEN

TRANSFORM COMMUNITIEShttp://delicious.com/MNAOnline

http://www.flickr.com/photos/30182286@N07/

Photo Sharing

http://www.flickr.com/photos/learning_community/collections/72157606633646747/

Photo Sharing – How Can It Be Used?

What are Podcasts and Vodcasts?• Podcast refers to the method of

distributing multimedia files, such as audio or video programs, over the Internet using syndication feeds, for playback on mobile devices and personal computers.

• Basically, a podcast is a downloadable audio recording and a vodcast is a downloadable video recording. Podcasts and vodcasts are generally produced as episodes in a series.

http://www.youtube.com/nonprofits

YouTube Nonprofit Channel Program

• A blog is a contraction of the term “web log,” meaning an online journal or log comprised of multiple entries posted by the user. The entries are generally displayed in reverse chronological order.

• A blog can contain thoughts, ideas, photos, video, audio, links to other web sites, and forums in which discussion can take place through comments.

• Blogging is the practice of maintaining or adding content to a blog. MNA Blog

What is a blog? What is blogging?

• A form of blogging comprised of user-created brief updates ~ 140 characters

• The truncated nature of the updates allows for less sifting and faster, more direct transmission of information

• The most popular microblogging service is currently Twitter

• http://twitter.com/MNAonline

What is Microblogging?

What is Social Networking?

• People using the internet to connect with others online

• Individuals often connect with friends, family, colleagues, and other internet users with similar interests and hobbies

• Four popular social networking sites: Facebook, MySpace, LinkedIn, and Ning

http://www.facebook.com/pages/Nonprofit-Organizations/27795452714

Facebook Nonprofit Organizations Fan Page

Facebook Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

http://www.myspace.com/nonprofitorganizations

MySpace Nonprofit Organizations Page

MySpace Best Practices

http://www.diosacommunications.com/facebookbestpractices.htm

LinkedIn

http://www.linkedin.com/

LinkedIn is a business oriented social networking site aimed at

professionals.

Ning

http://www.ning.com/

Ning allows users to create open or closed social networks with chat,

group, calendars, video, etc.

What People Do On The Internet (By Age)

http://images.businessweek.com/mz/07/24/0724_6insiid_a.gif

http://www.slideshare.net/MNAOnline

Where This Presentation is Located:

1)Set up a LinkedIn profile 2)Set up Google Alerts for your organization3)Continue thinking about what social media can do for you.

Thank you!!!!