(310) 464-7609 www.righthandplanning.com info@righthandplanning.com

REBRANDFORNEWBUSINESSMODEL

COMMUNICATIONSSTRATEGIESFORASUCCESSFULTRANSITIONCHALLENGETransitionFitcampfromlivefitnessclassestoahealthylifestyleandproductssitewhilemaintainingandexpandingitsclientbase.

GOALSUsewebsite,blogandnewsletterpromotionstointroducenewbrandfocus,increasesubscribersandsellproducts.BRAND&TARGETINSIGHTSPeopletrustandfeelapersonalconnectionwithfounderGretaduetoherone-of-a-kindstyleandexpertise.KEYBRANDSTRENGTH“TrustthroughExpertise”isthefocususedtoincreasethesubscriberbaseandsellproducts.

KEYMARKETINGINSIGHTUsevoiceofGreta’sone-of-a-kindpersonalityandfamiliarhealth&fitnesstopicsonthewebsiteandinnewsletterstomaintainthepersonalconnectionandappealtonewandexistingfans.

(310) 464-7609 www.righthandplanning.com info@righthandplanning.com

COMMUNICATIONSSTRATEGIESCONTENTMARKETINGSTRATEGYContentCalendarLaunchedengagingandinformativecontentmarketingstrategywithmixofnews,informationandproductpromotionalmaterialto:

• Newproductsandpromotions• Reinforcereputationasanindustrythoughtleader• Connectwith“buyerpersonas”• Usekeyword-basedcontentforSEObenefits• Leverageconsumertouchpoints:lifeevents,yearlyoccasionsandbrandnews• “BricksandFeathers”strategymixeslongarticles,shortpostsandcurated

content

(310) 464-7609 www.righthandplanning.com info@righthandplanning.com

Keyword-BasedContentExamples

• “NaturalRemediesforHotFlashes”–1000searches/month• “DiscoverNaturalPMSReliefthatWorks”–590searches/month• “EffectiveMenopauseSupplementsStraightfromNature”–720searches/month

NEWWEBSITE,FAMILIARTOUCHPOINTSDevelopedaredesignedresponsivewebsitewithfamiliarbrandelementstohelpexistingandnewclientsunderstandandacceptthenewbusinessmodel.

• NewsitefeaturesbigimageofGretatokeepconnectionwithGreta’sexpertiseandpersonality

• IntegratedfamiliarFitcamplogointonewsitetoconnectoldbrandandnew• Re-purposedexistingblogcontentintonewyetfamiliarhealthrelatedcategories

OldFitcampWebsite

NewFitcampwebsite

(310) 464-7609 www.righthandplanning.com info@righthandplanning.com

FEATUREDPRODUCTPLACEMENTFeaturedGreta’sfitnessproductsonnewsite’sHomepageinprominentboxesbelowthemainsection.

BUILDSUBSCRIBERLISTOPTINSPUSHPERSONALITY,EXPERTISE

• SignupformsfeatureGretaandreferenceGreta’sexpertise• AHomepagecalltoactionpromotesnewsignatureproduct• Adirect-to-cameravideoappealfromGretaencouragesnewproductsignups

STRATEGICOPTINPLACEMENTToaddnewslettersubscribersandnewproductsignups,opt-informsappearinstrategiclocations

• Onthesidebar• Belowcontent• Asafooterpopup• Newproductvideosignuppage

(310) 464-7609 www.righthandplanning.com info@righthandplanning.com

RESULTSThroughthenewSEO-optimizedwebsite,contentandeventsandweachievedthefollowingresultsonourgoals.

NEWSLETTERSUBSCRIBERS 196%NEWPRODUCTNOTIFYLIST 150%PRODUCTSALES 150%