Five Essential Tips for Developing

Your Employer Brand

July 24, 2014

Kendra Van NostranResearch

Plus- an unbelievable supporting cast of talent

Today’s Presenters:Kristin Oravec

Client Strategy

Laurie SeverinoBranding

• Your Brand Matters

• 5 Tips for Developing Your

Employer Brand

• Q&A

• How To Get Your Employer

Brand Checklist

• Thank You!

Your Employer Brand Matters

More than you think

What do these companies have in common?

A strong employer brand = BIG benefits

5 Tips for Developing

Your Employer Brand

Leveraging a research-based approach for exceptional outcomes

#1

Leverage What You Already Have

Leverage what you already have

#2

Build A Foundation From Research

Build a foundation from research

Build a foundation from research

#3

Identify What Makes You Unique

Identify what makes you unique

#4

Develop A Framework For Consistency

Develop a framework for consistency

Case Study

SUCCESS:

• Doubled booth traffic

• Hit a home run with internal focus group feedback

GOALS:

• Increase company awareness on

campus

• Attract students with STEM disciplines

• Learn more about business, culture and

environment

COMPONENTS:

Research-based creative campaign lead to: Dream it. Shape it.

Own It. Intuit.

Example: INTUIT

#5Create A Clear Vision For How

You Will Communicate It

Create a clear vision for how you will communicate it

Create a clear vision for how you will communicate it

Plan

Touch points

HR strategic plan

Goals & key performance indicators (KPIs)

Executive team

Create a clear vision for how you will communicate it

Launch

Launch event

Multi-channel program

Create a clear vision for how you will communicate it

Manage

Recruitment marketing

Employee communications

Onboarding & orientation

Create a clear vision for how you will communicate it

Measure

Reduction in time to hire

Reduction in cost per hire

Offer vs. acceptance rates

Candidate quality

Retention

Less reliance on third-party recruiters

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Slide Title

QUESTIONS

Employer Brand Checklist

Your employer brand to-do list

Thank You!

Drop off your business card and we’ll send you

our “Checklist for Success”

Laurie Severino

laurie.severino@ckrinteractive.com

work: 708.354.0543

mobile: 708.421.5034