GETTING STARTED WITH SOCIAL MEDIA

Joselin Mane CEO LITBeL Consulting

Founder @BostonTweetup@JoselinMane

JoselinMane.com

Agenda

Five Steps for Getting Started

Five Actions to Immediately Start Leveraging Social Media

The Social Media Kit and Where to Find It

Questions

THOUGHTS?

Why Social Media?

This Represents How You Will Stand Out With Effective Use of Social Media

Initial Social Media Phases(Strategy & Tactics)

1. Research

2. Set Up Profiles

3. Listen

4. Contribute to the Conversation

5. Build Relationships

RESEARCH

Step One

Tools for Research

RSS FeedsGoogle/ Alerts/ Etc.TwitterBlog Search/ TechnoratiGroups/ Fan PagesForums

Thoughts/ Suggestions/ Ideas?

Set up Profiles

STEP TWO

But on which sites? How do I know if mine is good?

• Desired Username (up to 11 letters and numbers)

• Desired Password (6‐10. 1 uppercase, 1 lowercase,

1 number)

• DOB (any date that makes you over 13 years old

will do)

• City, Zip Code

General Profile Information

Step Three

Tools for Listening

Leverage Research List

Twitter Search/ TweetDeck

Radian6

YouTube

Trends

Thoughts/ Suggestions/ Ideas?

Contribute to the Conversation and Provide Value

Step Four

Ways to Contribute

Answer QuestionsBlog CommentsCreate Case StudiesProduct ReviewsSocial Bookmark

Thoughts/ Suggestions/ Ideas?

Step Five

Build Relationships

Relationship Building Tips

Blog Contribution/ CommentsRe-TweetsEmail/ IM/ Phone CallContribute to Your CommunitiesHow Can I Help?

Thoughts/ Suggestions/ Ideas?

Five Things You can Do Today Which Will Get You Off the Bench and Into the Action

GET STARTED NOW

Finally a solution for simplifying email Your Real-time Online News Monitor

Your Online News Aggregator

Your Personal Gateway to the Internet

Get Organized!!

This is My iGoogleHow Will You Make Yours?

2. Establish Your First Social Media Profile

Tips For Facebook

Profile for Personal vs. Page for Business

All Company Details

Apps

RSS

Feeds

Advertise

Thoughts/ Suggestions/ Ideas?

Stu

mble

Upon Delicious

Tips For Bookmarking

90/ 10 Rule

True Brand Favorites

Review

Friend/ Connect

Toolbar Plugin

Keyword Tagging

Thoughts/ Suggestions/ Ideas?

MICRO

BLOG

Tips for MicroBlogging

90/ 10 Rule@ReplyValue# Hash TagBit.ly

Thoughts/ Suggestions/ Ideas?

Broadcast Yourself

… or just watch and comment for now

Broadcast Yourself, Your Business, or Your Ideas….

Tips for Video

Brand

Full URL

Audio

HD vs. HQ

Tubemogul

Keywords/SEO

Emotion

Thoughts/ Suggestions/ Ideas?

Questions?

Now

Or later…@JoselinMane CEO@LITBeL.com

Photo Credits

Photo of old books by Lin Pernille via Flickr Question Mark Image from www.charlotte-personal-assistant.com/faqs/ Photo of “listen” ears by ky_olsen via Flickr Photo of Traffic Jam From

http://mrbarlow.wordpress.com/2008/03/29/traffic-jams-explained/ Photo of Man on Bench from http://wallpaperstock.net/waiting-on-

the-bench-wallpapers_w9630.html Photo of Social Bookmarking from

http://www.unilyzer.com/social-media-marketing/build-traffic-with-social-bookmarking/#more-164

Photo of man on stage from LibraryOfCongress YouTube Channel Photo of taking people from Deepika Bajaj via

www.activegarage.com/what-is-social-media Photo of Lego Men by Dan via http

://legomyphoto.wordpress.com/2008/09/