Five Powerful Elements of Customer Engagement

Profile: http://johnmerritt.netSlideshare: http://www.slideshare.net/johnemerritt

Element 1: The Human Element.

We are Human.

People are real. They don’t want to be a number but they want a relationship that works best for them.

Element 2: The Credibility Element.

Credibility Really Matters.

People rely on trust. Imposters are not credible nor welcome – people do business with people they trust most.

Element 3: The Communication Element.

Communication is Key.

People talk. They share quite a bit about themselves and they are looking for the same thing in return.

Element 4: The Relevance Element.

Relevance is Vital.

People have a life. Don’t waste their time with irrelevant messages – engage with ones that relate to them.

Element 5: The Experience Element.

Experience Trumps All.

People don’t forget. They want a memorable time they can treasure and share with countless people.

Crowdsourcing the next presentation.

Inspired by two people, Godin and Tenno. Godin who said that in the future Amazon will act as a crowd sourced publisher, where if enough people list themselves as buyers of a future novel by a specific writer, Amazon will commission this novel, sell it and distribute it. Tenno, for proving Godin’s vision works through several social channels. I am looking to further this practice through this work.

As Tenno did, I am suggesting that if enough people add a comment to this presentation or send a mention/tweet via @JohneEMerritt, I will put together a larger presentation and hopefully create a piece of content that would be valuable to both colleagues and clients, agencies and brands, marketers and executives.

I am aiming for about 50 in total, so please comment or tweet if you want it all.

John Merritt: http://johnmerritt.netSlideshare: http://www.slideshare.net/johnemerrittTwitter: http://twitter.com/johnemerritt