FIVE SOCIAL MEDIA TOOLS YOU NEED TO BE USING NOW FOR YOUR BRANDJune 19, 2012

created for the Summer Fancy Food Show

instagram

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Why: photo sharing site

Easy to edit photos and share across other social sites.

The stats make the case: Every second instagram users perform 575

likes and 81 comments Over 1 Billion Photos have been uploaded 40 million + users

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Example: Ben & Jerry’s

pinterest

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Why: A way to visually represent your brand

Drive traffic direct to a brands website Increase brand and product awareness As far as social networks, Pinterest

accounts for 3.6 percent of referral traffic

More than 10 million users If your customer is US women ages 25

to 34, they’re on Pinterest

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Example: Whole Foods Market

the fancy

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Why: beautifully designed – and can help drive sales

unisex, urban, minimalist, high-design feel TheFancy works to help brands drive traffic

direct to a brands website – and ultimately point of purchase

Daily emails go out to TheFancy community based on what they have selected for their personal collections. These emails highlight other products that they may find interesting.

Brands can offer special deals consumers can unlock from TheFancy with coupon codes on the brand’s own site.

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Example: Crate & Barrel

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Example: Queen Creek Bacon Olive Oil

tumblr

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Why: alternative to a blog

Tumblr is a great way to have a photo blog, but it also gives you the option to post with words, too.

The site acts as a social network as posts can be “tumbled” and shared throughout the Tumblr community

Community is formed by people following Tumblr blogs that they like. These feed into a dashboard for the audience (similar to an RSS feed of your favorite blogs)

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Example: Huggies

LinkedIn

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Why: The Business Social Network

Best way to share news about your company beyond your own digital assets and traditional PR efforts

Study found LinkedIn to be the best social network for lead generation (HubSpot)

Lots of features on the company pages now: blog RSS feed, news module, product & service spotlights, recommendations, and more!

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Example: ZipCar

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who the heck are you?

PMG Public Relationsinfo@PeopleMakingGood.com

on twitter: @pr_pmg

thank you