Focus GroupPop music magazines

Details

We asked three girls aged 15-19 years old questions about their preferences when it comes to Pop Music Magazines

Their answers have been used to create a pop music magazine which appeals to the target audience

Which front cover do you prefer? Why?

Results to question 1:

The girls preferred the “Top of the Pops” front cover because of its colourful aspect and the use of images which make it seem more interesting.

Which one would attract you the most?

One popular artist featured on the front cover

Several artists featured on the front cover

Results to question 2:

They prefer several artists featuring on the front cover because it makes it seem more interesting and gives the reader a choice. They are more likely to find their favourite artist included and therefore more likely to buy the magazine.

What do you think is the most suitable name out of the following?

Into-Pop

LOLiPOP

Pop It

Results to question 3:

This question helped us decide on the magazine’s name. All three of them chose “Pop-It” as the most suitable name and described it as “sophisticated” suggesting it is appealing to their age range.

As girls, would you rather read a magazine with a male cover star or a female cover star?

Results to question 4:

Two of the girls said they would rather read a magazine with a male cover star because it attracts them whilst the other said she prefers female cover stars because it inspires them. This highlights the importance of having more than one artist featuring on the front cover.

Do pretty images attract you to a magazine?

Results to question 5:

They all agree that pretty images do attract people to a magazine, they inspire teenage girls and attracts the eye of the reader. It is typical for pop magazines to feature good looking people.

What colour scheme would you suggest?

Girly colours

Serious tones

Vibrant colours

Dark colours

Results to question 6:

This question helped us decide on the codes and conventions of our magazine. They chose girly colours which was likely to happen as they are typical when it comes to Pop music magazines.

Would you prefer the contents page to be image based or text based? Why?

Results to question 7:

The group said they prefer the contents page to be image based because it is more attractive and interesting and gives the reader a clearer idea of what the magazine includes. However, text is just as important.