Food for Thought ——Vegetarian Restaurant on Campus

Kecheng ChenJunjie HuangYifan Chen

Business Plan (Proposal)*For our business plan, we want create a vegetarianism restaurant in the university.

Two Reasons Why We Want to Create a Vegetarian Restaurant● The first reason is more and more people

become vegetarians.● The second reason is for the people who need

reduce weight and keep fit.

For Our Menu!

Advertisement1.Pass out leaflets.2.Establish an advertisement web-page on XXX university.

Background of Vegetarian Food

● U.S. Vegetarian food sales

doubled between 1998 and

2003

● Reaching 1.6 billion in 2003

Starting a Veg Restaurant

● Fit - Chef or Chief

● Finances - Measuring carefully

● Feasibility - The Ingredients for Success

The Top Eight Vegetarian Restaurants

Candle 79, New York CityMadeleine Bistro, Los AngelesGreen Zebra, ChicagoHorizons, PhiladelphiaMillennium, San FranciscoSublime Fort LauderdaleDragonfly Neo-V, Columbus OhioVegiterranean, Akron, Ohio

Opening Expenses

Rent cost 12,000 to 16,000

Location Improvement Cost 65,000 to 75,000

Miscellaneous Cost 31,000 to 32,000

Marketing 2,000 to 2,500

Total Opening Expenses 110,000 to 125,500

Daily Operating CostsPercent Per Day Three Years

Sales 100% 1000 1,095,000

Cost of Food Sold 32% 320 35,040

Cost of Beverages 3% 30 32,850

Salaries and Wages 20% 200 219,000

Employee Benefits 2% 20 21,900

Occupancy Costs 6% 60 65,700

Other 21% 210 229,950

Total Expenses 84% 840 919,800

Income Before Taxes 16% 160 175,200

Estimated Budget for 3 Years

Opening Expenses + Operating Expenses

$1,029,800

Marketing and advertisement strategies

• Launch some vegetarian activities

• Spread an idea that vegetarian is good

• Attract more customers

Marketing and advertisement strategies

• Showing customers we are a vegetarian restaurant

• What do we provide

Marketing and advertisement strategies

• Attract non-vegetarian customers

• Show our foods are as delicious as other restaurant

Marketing and advertisement strategies

• Advertising on the facebook or instagram

Physical and Digital Locations

• Homepage of the restuarant

• Physical locations

References

https://www.google.com/search?q=vegetarian+restaurant&hl=zh-cn&biw=1280&bih=905&tbm=isch&tbo=u&source=univ&sa=X&ei=EB4cVcHmM4ewogTK64HYDw&ved=0CCUQsAQ

http://greenvegetarian.com/menu

https://www.facebook.com/cureinternational?gclid=CjwKEAjwru6oBRDDp4jRj4bL_xASJADJ2obyd6RQPd9MamOKaa68Ind326-xyKsYVwjsV-bcmGky4hoC6jbw_wcB&_rdr

https://www.vrg.org/journal/vj2004issue1/vj2004issue1restaurant.htm