Foodservice rewards overview blog 8.12.13

Post on 13-Jan-2015

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So, what is

© Photographer: Geotrac | Agency: Dreamstime.com

© Photographer: Geotrac | Agency: Dreamstime.com

The industry’s Most Effective operator marketing

program

When you add this label…

…it tracks operator purchases

providing visibility to your business…

…allowing you to profile operators by value

…aligning with cost to serve

Estimated Value

Cost to Serve

…and engage buyers and non-buyers

…to increase sales with rewards …

instead of discounts!

How do manufacturers use

Foodservice Rewards?

Provide leads to sales

Introduce New

Products

Cross-sell the portfolio

Drive Trial

Increase website traffic

Gather insights

Educate Operators

Who’s on Foodservice Rewards?

…over 300 brands & 5,000

products

… and over 120,000

operatorsChart Title B&I

College

K-12

Healthcare

Other Onsite

Bars

Casual Dining

Fine Dining

QSR/LSR

Midscale

Retail Hosts

Travel & Leisure