Post on 29-Jul-2020
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Forbes magazine is
about…Forbes magazine welcomes business spirit and free mar-ket. We inform our reader on business, creative tech-nologies, famous business-men who have changed our world. In Forbes magazine we realize how important time is for our reader. That is why we are trying to write short and objective stories.
Businessmen’s success and failure
stories
1
New ideas for investment and
business
2
Journalistic investigations
3
The most respected ratings on products and
services of the year
4
High availability and large circulation
1
Contemporary design
2
Quality and impression
3
Confidence and trust
4
Useful relationships
5
5 Reasons to cooperate with
Forbes
Source՝ MRI (MediamarkResearchIncorporation), 2010
FortuneBloomberg
BusinessweekThe Economist
5.383.000
4.384.000
4.299.000
3.124.000
Forbes
Largest audi-ence in business
print media
Forbes Life Life magazine is
about…
Travel3
Design, electron-ics, watches, house items, sport and
fashion
2
Forbes Life inspires our thoughtful reader to double his fortune.
Presentations, events, and
auctions
1
4Pleasure
and leisure
Useful business advises
5
Forbes history
Forbes magazine was founded in 1917 by American journalist B. C. Forbes. The publish-
ing group of Forbes magazine also includes Forbes Europe, Forbes Life, Forbes Woman
and Forbes Asia magazines, and Forbes.com is one of the largest business-portals in the world
in fields of economics and finance.Forbes magazine is published in 55 countries, among them are Russia, Georgia, China, Tur-key, India, Croatia, Romania, Israel, Korea, Poland, Japan, Latvia, Slovakia, Indonesia,
Bulgaria, Ukraine, Africa and Middle East. In 2013 Media Partners group published Forbes
magazine in Armenia.
Magazine’s audience
Forbes magazine reader is a leader who has a goal to become self-
cultivated, ready to take risks and open for new ideas. Forbes’ reader holds sufficient prospect for invest-ments. Also, he values his time and
tries to spend it usefully.
Social status
40%
40% of the readers are man-agers, directors, business-
men, owners, stockholders, and shareholders
Financial status
70%
70% of our readers are highly paid individuals.
Age group
Forbes readers are 26-45 aged individuals that are
economically active.
26-45
61 % of our readers are male, and 39 % are female.
Sex
39%61%
Isahakyan 28, Phone number` /+374 10/ 525343
Forbes has highest reach capability
C-level
Investors making
$250,000
Influential individuals
161.000
984.000 731.000 763.000
154.000 157.000
1.385.000 1.244.000 1.344.000
1.041.000 833.000 773.000
Business decision makers
1.712.000 1.511.000 1.552.000
423.000 416.000 232.000
Forbes FortuneBloomberg Businessweek
Source՝ MRI (Mediamark Research Incorporation), 2010
100.000 readers
Before content
Spread
1/1 page
2/3 page
1/3 page
Cover- Gatefold
1/2 page
Second cover
First cover
750.000 500.000
900.000
Third cover 800.000 450.000
Fourth cover 1.000.000 750.000
First spread 1.050.000 800.000
650.000 400.000
800.000
540.000
345.000
180.000
1.350.000
300.000
900.000 650.000
Next to masthead, content, editor’s
letter
Forbes Forbes Life
Advertising Rates
Forbes12 issues published annuallyVolume-around 124 pagesCirculation- 3 000 copies
Forbes Life6 issues published annuallyCirculation- 3 000 copies
Prices are indicated in AMD without VAT (20 %)
500.000
250.000
180.000
130.000
90.000
1.000.000
Discount
Forbes 2 pages in one issue- 3% discount3 pages in one issue- 5 % discountAdditional discount is available when 24 pages are placed/year.
2 pages
5%
3-4 pages10%
5-6 pages
15%
30%
7-8 pages
20%
9-10 pages
25%
11-12 pages
/ cumulative /
Forbes Life 2 issues- 5% discount, 3 issues- 10% dis-
count, 4 issues- 15% discount, 5 issues- 20 % discount, 6 issues- 25 % discount. 2 pages in
one issue – 3%, 2 pages in one issue – 5%.Additional discount is available when 12
pages are placed/year.
Type Faces- CurvesColor Mode- CMYKResolution- 300 dpi
File Format- PDF, EPS, TIFF
General technical requirements
Media Kit 2015
Directors, managers,
CEO
Head of household making
$150,000