Scott MontyGlobal Digital Communications

@ScottMonty

Social Media & Safety @Ford

We have a fundamental challenge:Q: Thinking about everything you have read, seen, or heardabout business in the last year, in general, do you trust corporations a lot less, a little less, the same, a little more, or a lot more than you did at the same time last year?

Source: Edelman Trust Barometer, 2009

Ninety percent of social media is just showing up.

It’s the other half that’s hard.

“If you wish to persuade me, you must think my

thoughts, feel my feelings and speak my words.”

fiestamovement.com

Effective?

Fiesta Movement stats:

750,000

7+ million

4 million

100,000

58%58%97%

Explorer Reveal Stats:• 74MM – blogs• 11MM – Twitter• 3.3 MM – "Like" Impressions via Newsfeeds• 3.8 MM – Facebook Wall Post impressions• 300K – Video impressions• Total impressions – 92.4MM• #1 Trending Topic on Twitter; #2 in Google Trends for the day • 500,000-plus 2011 Explorer site visits versus daily average of

7,000 for 2010 Explorer • Hit 50,000 Facebook "likes" of the Ford Explorer by end of day

July 26 - added over 10,000 likes in a single day

Ford Driving Skills for Life & Social Media