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Social Recruiting Is a Competitive AdvantageZach ThomasSenior AnalystForrester Research
April 21, 2009
Social Recruiting can give you a leg up on your competition…if embraced properly.
4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Agenda
• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?
• Align your company with this strategy
5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?
• Align your company with this strategy
Agenda
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Social Technographics®
Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006
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High earners use social computing technologies more
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
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Increased education equates to increased social computing
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
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New workers embrace social computing
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
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Career-motivated people use social computing more
Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007
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But what are they doing?
Source: Forrester's North American Technographics® Benchmark Survey, 2008
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Where do generations spend their time
Source: Forrester's North American Technographics® Benchmark Survey, 2008
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What is your workforce?
Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html)
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• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?
• Align your company with this strategy
Agenda
15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
The problem is…
» 30 million Millennials are here and 46 million more are coming
- 32M + 76M = 44M
» 46 million Gen Xers cannot replace retirees
- 78M + 46M = - 32M
» 78 million Baby Boomers will be retiring
- 78M
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Job seekers look for
• Community and openness • Clear growth opportunities
• Good compensation
• Challenging work
• Life-work balance
17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?
• Align your company with this strategy
Agenda
18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Keep your enterprise Web 1.0 apps…for now
• Web 1.0 apps save you money by improving:– Compliance
– Efficiency
– Consistency– Branding
19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Social networks augment business processes• Alumni programs: a fertile ground for boomerang hires
• Internship programs: maintaining relationships is crucial
• Mentoring programs: accelerate the trajectory of burgeoning leaders
• Collaboration: enable just-in-time learning
• Onboarding: reducing the time to productivity socializes new hires
• Recruiting: broaden the reach of your referral network
20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Turbo charge with social networks
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Turbo charge with blogs
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• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?• Align your company with this strategy
Agenda
31 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
During the economic downturn, HR pros are in the limelight
In today’s economy, HR professionals are: • Making tough workforce decisions
• Facilitating important communication
• Planning for the future
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Learning in a recession
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Recruiting in a recession
34 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?
• Align your company with this strategy
Agenda
35 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Steps to get your company on board
• Understand your audience• Utilize existing technologies• Document results• Engage your employees
• Create a clear value proposition• Implement a new social recruiting environment
36 Entire contents © 2009 Forrester Research, Inc. All rights reserved.
Zach Thomas+1 617.613.6219zthomas@forrester.com
www.forrester.com
Thank you