How to Keep Calm and Process Payments from 318 Mobile

Operators in 61 Currencies?!

Andrei Dementjev!

2013

Fortumo!2

-  Founded in 2007!

-  Live in 74 countries!

-  Payments via prepaid or postpaid mobile

account!

-  Eliminates the need to connect directly to

operator!

Business Model!3

End-user spends 1.00 EUR on golden

coins

Operator deducts his commission (15-40%)

and transfers remaining amount to

Fortumo Fortumo deducts commission (2-5%) and pays to game

owner

Challenges with Mobile Money!4

-  Working with foreign currencies!-  Accounts Receivable (DEBTS) !

-  International taxation !-  Limitless bureaucracy!

-  International payouts!

1. Foreign Currencies!5

-  62 currencies = 62 exchange rates!-  Solution: OANDA!

-  BYR, VND or VEF exchange rates?!-  Solution: black market rates!

-  Changes and anomalies:!-  LVL -> EUR!-  Romania: EUR instead

of RON!

2. Getting the Money!6

-  up to 6 month delay (usually 2-3)!-  318 supported operators:!Expectation: ! ! !Reality:!

!

!

!

!!

Solution: Fortumo Inkasso!

3. International taxation!7

-  Up to 15-20% withholding tax!-  20 VAT changes per year, shortest announcement: 4

days!

-  Telecommunications tax in Turkey: !-  Play on PC: 0%!-  Play on smartphone: 25%!

4. Endless bureaucracy!8

-  This is how our Fortumo Finance team looks before the payout:!

5. Payouts to Merchants!9

-  No single payment method, that works globally.!

Conclusion:!

10

!Interested in Mobile Payments?!

!

CALL US!!

11

Thank you!!

Andrei Dementjev!andrei@fortumo.com

skype: andrei.dementjev