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Tijdens deze tweede editie van ForumMediaClub staat het fenomeen ‘transmedia’ centraal. Wat ís precies transmediaal? Hoe vertellen makers hun verhalen met behulp van allerlei mediaplatforms? Veranderen de mogelijkheden in de vorm ook de inhoud? En verandert onze rol als toeschouwer? De avond biedt weer een podium voor verschillende gasten die hun ervaringen rond het thema zullen delen. Paulien Dresscher (nieuwe media deskundige) zal aan de hand van een aantal spraakmakende projecten uit de doeken doen waar transmedia voor staat en Peter de Maegd van het filmbedrijf Potemkino neemt ons mee door zijn vernieuwende transmediale oeuvre (o.a. The Spiral, Jean wordt Vlaming en Miss Homeless). Koert van Mensvoort (Hoofd Next Nature Lab van de TU Eindhoven) vertelt over zijn controversiële en veelbesproken project Rayfish Footwear en er is een interactieve performance van het multimediale kunstenaarscollectief PIPS:lab.

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Transmedia Storytelling

Paulien Dresscher Media Researcher, Programmer and Head New Media Cinekidpaulien@dresscher.nl

Medium: imparting fictional or factional information. But how to define a medium. Is it its content? The constitutional components of television programming? Moving images and sounds? The technology that sends the signals? Or a combination of texts, technologies and industry?

Medium: imparting fictional or factional information. But how to define a medium. Is it its content? The constitutional components of television programming? Moving images and sounds? The technology that sends the signals? Or a combination of texts, technologies and industry?

Transmediality: Industrial practice of using multiple media technologies to present information concerning a single world through a range of textual forms.

Medium: imparting fictional or factional information. But how to define a medium. Is it its content? The constitutional components of television programming? Moving images and sounds? The technology that sends the signals? Or a combination of texts, technologies and industry?

Transmediality:• Industrial practice of using multiple media technologies to present information concerning a single fictional world through a range of textual forms.

Twofold: used as marketing tool or enlarging the story’s scope and impact by using the specificity of each medium.

Medium: imparting fictional or factional information. But how to define a medium. Is it its content? The constitutional components of television programming? Moving images and sounds? The technology that sends the signals? Or a combination of texts, technologies and industry?

Transmediality:• Industrial practice of using multiple media technologies to present information concerning a single fictional world through a range of textual forms.

Twofold: used as marketing tool or enlarging the story’s scope and impact by using the specificity of each medium.

Transmedia Storytelling integrating multiple texts to create a narrative so large that it cannot be contained in one medium.

Is it new?

Transmedia as a concept

New LabelsOld practices?

What’s new? digital, algorithmic, networked, distributed

Transmedia Forms as a

concept

• Fiction• Non-Fiction• Documentary• Participatory• onsite/online

Reality- Representations of Reality- Reproduction of Reality

Transmedial narrations are not just representations of reality, but can simultaneously be a production of this reality, because they embed immediate responses, in flux, into actuality itself.

Reality- Representations of Reality- Reproduction of Reality

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HIGHRISEKatherina Cizek 2010

• Convergence culture• Mediascape• Carving out new spaces, enabling new narrative structures• “trans” from where to where?• New relation to actuality

Seriality-social media-participatory-online-reproduction (of reality)

Webcam Venus  A collaboration between Addie Wagenknecht & Pablo Garcia

filmpje/youtube

Technology shows us how to be in more than one space and more than one identity at the same time

filmpje/youtube

Man With a Movie Camera, Perry Bard 2007

filmpje/youtube

filmpje/youtube

• on and about the online• uniqueness vs adaptation• participatory & audiences• medium specificity• imagined

Human Birdwings Floris Kaayk 2011

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filmpje/youtube

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Transmedial narrations are based on the convergence of media but also effectively create convergence between different forms: fiction and non-fiction, the story and actuality, diffusing the line between IRL: daily life/the real/ & NIRL: the narration/the imagined. Meanwhile, a possible meaningful (social/cultural) discussion is enabled.

Linkshttp://powertothepixel.com/http://highrise.nfb.ca/http://www.anitaondine.com/http://momentsofinnovation.mit.edu/http://fffff.at/http://www.transmedianext.com/http://www.floriskaayk.com/http://www.doclab.org/http://henryjenkins.org/2007/03/transmedia_storytelling_101.htmlhttp://www.christydena.com/phttp://dziga.perrybard.net/

Thanks!

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