Founded 1976

Today•1,300 arts members•600 business members•Offices across the UK

Arts & Business – Business Network

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• Our national business membership provides access to pioneering research, international networks, advocacy and opportunities to share best practise.

• More than 500 UK-based companies benefit from being part of our Business Network, including BP, HSBC, Sky Arts, Deutsche Bank, Toshiba, PriceWaterhouseCoopers, Prudential, Eversheds and Lloyds TSB Commercial Finance.

Arts & Business – Arts Network

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• We work with 1200 arts organisations annually, through our arts membership

Arts & Business – International Network

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• We have links to 24 international territories including China, Abu Dhabi, Canada, Russia, Norway, Hungary, USA, Brazil and South Africa.

History

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History

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“Can I have some more, please Sir?”

Arts Fundraising in the UK

Companies24%

Foundations21%

Individuals55%

UK Arts Fundraising from Foundations

UK Arts Fundraising from Business

UK Arts Fundraising from Individuals

UK Arts Fundraising from Individuals

Royal Opera House Almeida Theatre

Punchdrunk Quicksilver

Royal Opera House Almeida Theatre

Punchdrunk Quicksilver

State, Box Office and Giving

£90m £3.7m

£353k£817k

Public Funding of Cultural 2011 onwards

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USA 11% (Federal funding)

UK 30%

France 2.7%

Germany 2.4%

Ireland 12%

Italy €280m

Portugal 9%

Netherlands 20%

Arts & Business

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• Corporate• Individual

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Gorilla & Cadburys

• Sales increased by 9%

• Perception of the brand improved by 20%

• Creative direction “founded upon the notion that all communications should be as effortlessly enjoyable as eating the bar itself.”

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Arts & Business

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The Modern Dynamic and The Consumer

The modern dynamic & the Consumer

Nomura Institute

Four eras of economic activity:

1. Agricultural

2. Industrial

3. Informational

4. Creative

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The modern dynamic & the Consumer

Daniel Pink A Whole New Mind

"Logical and precise, left-brain thinking gave us the Information Age.

Now comes the Conceptual Age — ruled by artistry, empathy, and emotion.“

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The modern dynamic & the Consumer

The Experience Economy

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Computers

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Shoes

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Circuses

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Cities

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Arts & Business

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Sponsorship

Donations

Traditional Sponsorship - J P Morgan

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Traditional Sponsorship - KPMG

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Season’s GreetingsBy Alan Ayckbourn

Traditional – Morgan Stanley

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Reputation - BP

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Sponsorship with twist - Travelex

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The Travelex £10 ticket season

Sponsorship with twist - Travelex

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Bainbridge & Barnes

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Marketing’s as important to us as it is for any business.But how do you do it with taste and discretion?”

Andrew BradshawFuneral Director

Sponsorship Plus - V&A & HSBC

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Sponsorship Plus - V&A & HSBC

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Hewlett Packard & National Gallery

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Hewlett Packard & National Gallery

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Hewlett Packard & National Gallery

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Culture as...

• Entertainment

• Brand

• Location

• Content

• Creativity

• Authenticity

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Key factors

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• Customers

• Staff

• Community

Culture as Entertainment

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Culture as Entertainment

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Jameson & Halloween - Film

Culture as Entertainment – Eurostar

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Culture as Brand – V&A

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Culture as Brand – UAE

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Culture as Location – Sony Playstation

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Creativity - Youtube

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Guggenheim

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Guggenheim

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Puma & Serpentine

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Culture as...

• Entertainment

• Brand

• Location

• Content

• Creativity

• Authenticity

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Culture and Challenges

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The best relationships involve:

• Understanding

• Vision

• Creativity

• Measurement

• Openness

• Willingness to share

Arts & Business

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• Corporate• Individual

Caius Cilnius Maecenas

Philanthropists

Andrew Carnegie

Henry Ford John D Rockefeller

John Paul Getty

Philanthropists

François Pinault

Alberto Vilar

John Studzinski

Dame Vivien Duffield

Philanthropists

Guy & Miriam Ullens

“I’m sure I have been a ‘Friend’ or a ‘Patron’ along

the way and have followed the usual steps in

giving more and getting more involved - being

brought closer in - but this seemed a natural

development and I didn’t feel imposed upon at any

point...

“…Sometimes I think this was

achieved through professionalism -

sometimes exactly the opposite -

sometimes the staff seem quite

amateur...”

“… but charming and well-meaning and passionate and that gets the same result”

“… but charming and well-meaning and passionate and that gets the same result”

Culture as Authenticity

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Culture as Authenticity

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Culture as Authenticity

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Eyebrows

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Eyebrows

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Contact Us:

Web www.artsandbusiness.org.ukEmail philip.spedding@

artsandbusiness.org.uk