Post on 15-May-2015
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Four Vital Metrics for
Small Businesses
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Why does my business need analytics tools?• They’ll help you understand your audience!
• You’ll be able to create effective campaigns!
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Website traffic and engagement
• What is it?• Who is visiting your site?• What content are they looking at?• How long are they staying?
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Google Analytics•Free software•Keeps track of website traffic and engagement
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Heat-Map Software• Google Analytics is useful for the
beginning of your data gathering efforts. But, then what?
• Heat-map tools, such as Crazy Egg, help you know:• What is most commonly clicked
on• What is wasting your time and
space• Which content garners the most
attentionTitanwebagency.com (801) 210-2927 support@titanwebagency.com
Social Media Tracking• Social Media is vital
• How can you identify:• The types of posts people notice?• The times your potential customers are online?• Network influencers?
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
There are two ways!• Built in tools• Many social media sites have analytic tools built-in• For example, Facebook Insights is made for marketers
• Free tools• Social Mention and Hootsuite• Let you know what’s trending• Show you limited metrics
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Click Metrics• Click metrics are invaluable tools to show engagement and conversion• Knowing how many clicks an advertisement gets lets you know how successful it is.• Can be used for email and social media• Bit.ly is one tool you can use
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Bit.ly• Free tool
• Shortens urls to save valuable space on social media updates
• Can be used for marketing tests• For example, you can use it to test
the efficiency of two different Facebook campaigns
• Simply include a unique bit.ly in two different ads and when the campaign is over, log in to your bit.ly account to see which one got the most clicksTitanwebagency.com (801) 210-
2927 support@titanwebagency.com
Customer Feedback
• Customer feedback is hands down the best way to find out how people truly feel about your website, products, and services • You can find out what your customers love and what they dislike
• Surveys and customer calls are both great ways to find out what customers are thinking and to resolve issues as they happen.
Titanwebagency.com (801) 210-2927 support@titanwebagency.com
Customer metrics are vital to modern businesses!
Don’t get left behind! Keep on top of these and your business will shine!
Call or email us today for help with these and more!.
Titanwebagency.com (801) 210-2927 support@titanwebagency.com