© 2009 IBM Corporation

Foursquare For business Social media marketing – Deep dive series

Delphine Remy-Boutang WW Social Media Marketing Director, IBM

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How to leverage Foursquare for business ?

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So what is it ?

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Location-based marketing: Foursquare + Business

§ millions of people are now walking around with a gizmo in their pocket that not only knows where they are but also plugs into the internet to share that info, merge it with online databases, and find out what—and who—is in the immediate vicinity....simply put, location changes everything.”

§  - Matthew Honan, Wired magazine, January 2009

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Location-based services utilise location information to enhance the user experience.

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Location is a game changer for social networks

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How does it work? 1/ build your network.

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2/ Check in

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3/ Tell your friends

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4/ Earn points

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5/ Become a Mayor

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Integration with other social networks

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Don’t underestimate Foursquare just because it’s a ‘game’.

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Smarter planet

“This one input—our coordinates—has the potential to change all the outputs. where we shop, who we talk to, what we read, what we search for, where we go—they all change once we merge location and the web.”

Matthew Honan, Wired magazine, january 2009

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Measurement

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SEO benefits

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Ranking

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Get involved

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Start promoting

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Keep up … Follow Foursquare on Twitter

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“You have two choices. You can continue to lock yourself behind facile corporate words and happy talk brochures. Or you can join the conversation.”

Delphine Remy-Boutang WW Social Media Marketing Manager, IBM Software Group @delphrb

Questions?

Thank You!