Franchise Exhibition 2014 - presentation

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Franchise ExhibitionPaths to independence

November 7th/8th, 2014 www.franchise-messe.at

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Franchise ExhibitionPaths to independenceNovember 7th/8th, 2014

The 3rd Austrian Franchise Exhibition

WHEN: 7th and 8th of November 2014

WHERE: Wiener Stadthalle, Hall E

More Information: www.franchise-messe.at

Franchising in the Austrian Market

Franchising is a dynamic success model for Austria’s

economy. About 420 franchisers with 8.000 locations

have established themselves in Austria with new stores

being opened still.

The Franchise Exhibition is a platform for franchisers,

potential and existing franchisees and anyone interested

in franchising.

Background information

Cooperation partners

„Austria needs more committed start-up entrepreneurs, who give tailwind to the Austrian economy. Therefore I wish lots of success to the organizers and participants of the Franchise exhibition 2014! A frist-class ex-change of opinions and know-how is irreplacea-ble today.

BM Dr. Reinhold Mitterlehner Austrian Minister of Economy

„Franchising plays an important part in the Austrian business start-up. Established brands offer the advantage of successful kick-offs and rapid growth. Therefore the Austrian Chamber of Commerce will support the Franchise Exhibi-tion. I wish all the best to all participants.

Dr. Christoph Leitl President of the Austrian Chamber of Commerce.

„Many franchise systems are expanding. The Franchise Exhibition stands for innovation – we are pleased to support Cox Orange concerning this unique Austria fair.”

Dkfm. Andreas Haider Unimarkt Handels GmbH & Co KG, President of the Austrian Franchise Association

Media partners

Results of the visitor survey 2012Visitors

20% Entrepreneurs

23% Employees

11% Students

46% other

Are you considering

becoming franchisee?

67% yes

26% no

7% no answer

23%46%

of the Austrian Franchise ExhibitionParticipants“The Franchise Exhibition 2012 was highly successful for Ankerbrot: a high number of interested and well-informed visitors, very detailed and inspiring discussions.”Mag. Barbara Rolinek, Sales Manager Ankerbrot

“The Franchise Exhibition offered many interesting discussions with prospective founders, who envisaged self-employment with franchising. It is a pleasure to have been a part of this great fair!”Mag. Dieter Duftner, Managing Partner Institute of Entrepreneurship Unternehmertum GmbH

„We want to thank the organizers for the very high-level realization of the Franchise Exhibition. We were able to make many promising contacts and will definitely parti-cipate again 2014!”Bernhard Reikersdorfer, MBA, RE/MAX Austria

Franchise Exhibition 2012Retrospect

· 45 Exhibitors

· 20 lectures on franchising

· 1.500 visitors

· 23 active networks (including the Austrian Chambers of Commerce, the Chambers of Foreign Trade of the surrounding countries)

Impressions 2012

Contact

Cox Orange Marketing & PR Ltd.Magdalena FelzmannSpittelberggasse 22A-1070 Vienna+43 1 895 56 11-14lena-felzmann@cox-orange.at

Franchise Exhibition 2014 - presentation

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