Post on 16-Aug-2015
transcript
WEBINAR
LANDING PAGES // SALES PAGES // OPT-IN PAGES THAT GET RESULTS
GET MORE LEADS & SALES
www.carolinebalinska.com
3. Why you need landing pages
1. What are landing pages
We will cover2. The difference between a landing page, squeeze pages,sales page and opt-in pages
9. 3 ways to deliver a membership program/course
8. 1 simple sales funnel template
7. 2 things you should never put on your sales page
5. The 3 reasons you need to know how to update your landing pages yourself
4. 2 must haves for every landing page
6. How to get more conversions
www.thefreedomstrategy.com | hello@thefreedomstrategy.com | Skype Caroline.Balinska
10. How to you can do this yourself
www.carolinebalinska.com
ABOUT6 years ago I realised I was sick of being locked into one place. I was running 2 successful businesses in Melbourne. At the time I had opportunities to travel the world for free and I couldn’t go due to my hair and makeup agency. It was then I started the long journey of removing myself from my business. This is why when I met Jaume a little over 1 year ago it only took me 3 days to decide to pack up my life as I knew it and move across the world.
the
freedomstrategy
www.carolinebalinska.com
MY
To stop starting new businesses for at least 2 years.
To help others grow their businesses.
WHY?Because I love the Launch & Growth stageI know so much & I want to help others
RESOLUTION2014
2015 RESOLUTIONTo be on the board of advisers for at least 3 businesses this yearwww.carolinebalinska.com
The big pictureThe internet is a rapidly changing game. It used to be just another channel for getting material out there. No more. The time has come to use all of that amazing potential embedded in the web. Make the most of it.
www.carolinebalinska.com
the company.The Freedom Strategy is a part of Online Marketing Princess.
\The Internet - among many other things, a rich mosaic of inspiration, art and fashion held together by the glue of modern technology.
826Clients in 12 countries
www.carolinebalinska.com
the philosophy.Life is meant to be enjoyed. Every moment spent doing something you don’t want to do or don’t have to do is a moment wasted. Use your time to create new and exciting services and products for your customers. Or spend time doing other stuff you love. Excelle
nt.Creative.Genius.www.carolinebalinska.com
by the end.You are going to know
An easier wayA cheaper way
A faster way
to making money in your business
www.carolinebalinska.com
01NUMBER What are landing pages?
• The page a person lands on. Business people use to class the home page as the landing page.
• The page your leads are directed to from your call-to-action
• Specific to your ad/post/tweet ect…
[Click here to read more about puppies]
www.carolinebalinska.com
02NUMBER
The difference between a landing page, squeeze pages,sales page and opt-in pages?
Landing page - Any page on your site. The page a person lands on. Mainly used to reference pages selling/explaining a specific thing
Sales Page - A page you sell your service/product from
Opt-in Page - A page where people can opt-in to a free offer. Normally the start of a sales funnel
Squeeze Page - A IM way for saying a page people only have 1 option. EG: They can only sign up for something free or they can only buy something. They are not able to look around the website
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03NUMBER Why you need landing pages
• To help make it easy for your leads to navigate your website
• To make the option easy for people.
Think who you can give people only 1 option on a page - Buy now, download…. Keep it simple!
• To make more money!
www.carolinebalinska.com
04NUMBER 2 must haves for every landing page
1. Testimonials/Reviews/Social Proof
2. Call-to-action
www.carolinebalinska.com
Keep listening to find out how you can have
high converting landing, sales and opt-
in pages on your website. learn simple, implement the easy way
www.carolinebalinska.com
05NUMBER The 3 reasons you need to know how to update your landing pages yourself
1. Last minute changes
2. New offers
3. For testing purposes
www.carolinebalinska.com
Genius.
Excellent.Creative. CASE STUDY
Detox yourself Skinny April & Amanda
www.carolinebalinska.com
07NUMBER2 things you should never put on your sales page
Social Media - Don’t let people leave your website
Menu - If you have
• enough information on your sales page
• a strong call to action
• The correct sales funnel in place
Then people don’t need to think about the purchase anymore.
www.carolinebalinska.com
08NUMBER A simple sales funnel
Social Media
Paid Ads
Current Email List
Your Blog
www.carolinebalinska.com
08NUMBER A simple sales funnel
Social Media
Paid Ads
Current Email List
Your Blog
Opt-in Page
www.carolinebalinska.com
08NUMBER A simple sales funnel
Social Media
Paid Ads
Current Email List
Your Blog
Opt-in Page Email List
www.carolinebalinska.com
08NUMBER A simple sales funnel
Social Media
Paid Ads
Current Email List
Your Blog
Opt-in Page Email List
Sales Page
www.carolinebalinska.com
08NUMBER A simple sales funnel
Social Media
Paid Ads
Current Email List
Your Blog
Opt-in Page Email List
Sales PageEmail Funnel
www.carolinebalinska.com
09NUMBER3 ways to deliver a membership program/course
1. Via email
2. In a private members area
www.carolinebalinska.com
09NUMBER3 ways to deliver a membership program/course
1. Via email
2. In a private members area
3. On pages that are password protected by WordPress
www.carolinebalinska.com
10NUMBER How to you can do this yourself
You need a system that provides• Easy Sales page setup
• Easy Landing page setup
• Easy Membership page setup
• Easy testing of pages
• Elegant pages
• Options… Lots of them!
Templates that make it easy to set up a sales page in minutes.
www.carolinebalinska.com
current options.The main ones are:
CONLimited on design featuresLong delays in helpNo help
Optimize
Press
$97
www.carolinebalinska.com
current options.The main ones are:
CONLimited on design featuresLong delays in helpNo help
CONYou need to pay extra for a designerTimeCostUsually hard to edit
Developer
$400-$1500 per page
Optimize
Press
$97
www.carolinebalinska.com
current options.The main ones are:
CONLimited on design featuresLong delays in helpNo help
CONYou need to pay extra for a designerTimeCostUsually hard to edit
CONUnattractiveEvery lead pages website looks the sameVery limited on design featuresNot flexible with optionsVery expensiveLong delays in getting helpCan’t created membership pages
LeadPages$1164 p/a
Developer
$400-$1500 per page
Optimize
Press
$97
www.carolinebalinska.com
More than 50% of buying decisions are made by women, yet there is no landing page system aimed at females.
I HAVE CREATED IT!
the only landing page system created for a female audience
www.carolinebalinska.com
THE
More than 12 templates targeted specifically at women.
That have tested by my clients for high conversion rates
Every template we have created is unique and elegant.
difference
www.carolinebalinska.com
What you need to create the ultimate sales and lead generation pages for your business.
• Unlimited design options
• Templates aimed at your target audience
• Background images
• Any combination of social media
• Facebook comments
• Video background
• Easy to use
• Easy to update pages
• Easy to test different designs and layouts and offers
• No hassle setup
• Training
• Can be used with any theme
www.carolinebalinska.com
There are 3 types of landing/sales pages.
UGLY PAGES THAT DON’T PROVIDE A
CLEAR DIRECT REQUEST, DON’T KEEP PEOPLE ON
THE WEBSITEAND THAT DO NOT
CONVERT
AVERAGE LOOKING PAGES DESIGNED
FOR INTERNET MARKETERS- WHICH CONVERT BUT DON’T
LOOK GOOD OR MATCH ANYONES ACTUAL WEBSITE
BEAUTIFUL, ELEGANT CUSTOM
DESIGNED LANDING PAGES.
WHICH TIE IN WITH THE YOUR WHOLE WEBSITE DESIGN
AND ATTACT & CONVERT YOUR
TARGET AUDIENCE INTO BUYERS
www.carolinebalinska.com
Create an opt-in page or coming soon page in under 30
mins?
Have your page appeal to your target audience?
Know the design has been tested for high conversion
rates
Stand out from the same old page designs that haven’t
changed for webinar and opt-in pages
in more than 5 years
Would you like to…www.carolinebalinska.com
Some of the awesome features• Any colour
• Integrated with Paypal and other payment systems
• Integrated with all major email service providers
• Facebook comments integration
• Integrates into S2member and many other membership platforms
• Simple
• Easy to use
• Responsive
• Q& A sections
• Testimonial
• Progress bars
• Countdown timer
• Exist redirects
• 30 day money back guarantee
• 1 year help desk support
• Pricing tables
• Google maps
• Social share
• Built in spell checker
www.carolinebalinska.com
HOW DOES THIS ALL WORK?1. Watch the videos
2. Install the plugin3. Choose the template you want
to use4. Edit the template if need be
(your colours will most like need to change)
5. Add your images6. Add your text7. Check different device views 8. Your set to gowww.carolinebalinska.com
Profit Savvy Pages
01 02 03 04Create opt-in pages, landing pages, general pages & membership pages
The platformThis comes as a plugin& theme. Upload to your Wordpress site.Never pay again. This gives you lifetime access
12+ Templates Opt-in pagesSales pagesWebinar pagesComing soon pagesMembership pages + much more
Video TrainingOn everything from set up to launch.Step-by-step. Lifetime accessMore than 12 videos
1 YEAR SUPPORTVIA OUR HELP DESK
www.carolinebalinska.com
Profit Savvy Pages
01 02 03 04Create opt-in pages, landing pages, general pages & membership pages
The platformThis comes as a plugin& theme. Upload to your Wordpress site.Never pay again. This gives you lifetime access
BONUS01
12+ Templates Opt-in pagesSales pagesWebinar pagesComing soon pagesMembership pages + much more
Video TrainingOn everything from set up to launch.Step-by-step. Lifetime accessMore than 12 videos
Live WorkshopJoin the live workshop in week 1 where you can ask questions and I can walk you through any areas you need help.
BONUS02 BONUS03
1 YEAR SUPPORTVIA OUR HELP DESK
Access to all future TrainingWhen new features are added I will provide the new training, so you are never left in the dark
All new templatesMy designers are creating new designs based on what we know converts. Every time we add a new template you can upload it straight to your websitewww.carolinebalinska.com
Profit Savvy Pages DIYmembership pages
opt-in pageslanding pages
general pages The platform - Lifetime access
12+ Templates Video Training
Live Workshop
All future templates
Access to all future training
1 year help desk
$197
$5997+
$400
$300
$300
Over $2997
$500
VALUED AT OVER $10,000
30 day100%
money backguarantee
BONUSESAlmost $7000 of value
www.carolinebalinska.com
current options.The main ones are:
CONLimited on design featuresLong delays in helpNo help
CONYou need to pay extra for a designerTimeCostUsually hard to edit
CONUnattractiveEvery lead pages website looks the sameVery limited on design featuresNot flexible with optionsVery expensiveLong delays in getting helpCan’t created membership pages
LeadPages$1164 p/a
Developer
$400-$1500 per page
Optimize
Press
$97
www.carolinebalinska.com
Special offer for 48 hours only
WEBINAR ONLY BONUSFor those who sign up before the end of this webinar
ALL OF THIS FOR ONLY $494
TOTAL BONUESVALUED AT OVER $4500
www.carolinebalinska.com
&
WEBINAR ONLY BONUSFor those who sign up before the end of this webinar I will give you
7 days unlimited DIRECT email support - Valued at $197
Graphics Pack - Valued at over $600
Facebook Ad Starter Training - Valued at $97 Day Challenge- Valued at $97 Social Media Planner Template and Training - Valued $397
ALL OF THIS FOR ONLY $494
TOTAL BONUESVALUED AT OVER $4500
www.thefreedomstrategy.com/profitwww.carolinebalinska.com