Web 2.0 @ your service

This lecture aims to:

• Define the concepts of convergence and web 2.0 • Describe a series of opportunities related to using web 2.0

to promote freelancing creative services• Discuss and discover the key elements of a successful

online portfolio • Illustrate how web 2.0 can serve research

Home Media Availability - 1975Product Route to home Display Local storage

TV stations phone TV Cassette/ 8-track broadcast TV radio broadcast radio stereo Vinyl album

Local news mail

Advertising newspaper delivery phone

Radio Stations

non-electronic

Tom Wolzien, Sanford C. Bernstein & Co, 2002

Home Media Availability – post 2000

Tom Wolzien, Sanford C. Bernstein & Co, 2002

Source: IPligence.com

Convergence

• (1980s) 2005 - Convergence media culture

• the collision of old and new media, along with the intersection of grassroots and corporate media and the unpredictable interaction between media producers and media consumers

• expected to at a device/technological level• In reality: Hardware DIVERGES & Content CONVERGES

Web 2.0

• 2007 - Web 2.0

• a new challenge • a paradigmatic shift from the media hegemony thesis to one of

conversational content or presenting content, as the connection among dispersed media content

• Media genres boundaries blurred

Web 2.0 features• Websites as dynamic applications with functionalities spreading across

convergent media

• More standards (Application Programming Interface - APIs)

• User generated content (USG)• User generated functionalities• User directed content

• The expert prosumer = consumer + producer – Bottom-up hierarchy

• Each community member is responsible for contributing information to the rest of the users (Open Source

Participatory media in Web 2.0

• 2/3 of the world’s Internet population visit a social network or blogging site

• Social networking & blogging - 10% of all internet time.

• ‘Member Communities’ have overtaken personal Email to become the world’s fourth most popular online sector after search, portals and PC software applications

Where to start?

Watch out!

Your portfolio

Be creative

• Video Sharing • Video streaming platforms • Make some money

Social media considerations

• A place for free expression (within some legal limits)

• Copyright? – The individual creative enjoys less protection

than the recognized or official creative

Research

Conclusions

• Web 2.0 provides communicators with a very dynamic environment

• Most of the online communications are multi-channel

• Web 2.0 offers a variety of resources to develop and present you and your business online

• Know your rights and obligations before joining any platform

• Respect other people’s work