Post on 15-Apr-2017
transcript
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
... of Community-Building through Social Media
The Power ...
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
“Hymn to Jordan” goes viral2 million Jordan video
views across different platforms
Queen Rania of Jordan shares the video with millions of her fans around the world
Campaign launch: Summer 2015
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Social Media: Flirtatious, inspirational storytelling led by digital influencers in a global market place.
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
Key Social Media Success Principles
• Message: Which channel for which audience?• Reach & Response: Encourage Interaction,
include opinion leaders, engage with feedback• Set targets & standards for measuring success • Think Business, Long-Term & Innovation!• #EuropeTour @EuropeTourTips • Win-Win-Situation
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
VisitChurches.org.uk | #Champing
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
GNTB | #Luther2017
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
First AustrianScything School
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
I hear and I forget I see and I remember I do and I understand.
Paradigm Shift From Cultural to Creative Travel
FRH Biennial Conference| Vicenza, Italy| 10 November 2016Elena Paschinger | Creativelena.com | EuropeTour.tips
When was the last timeyou did something
for the first time?
THANK YOU for your attention!