Post on 17-Oct-2014
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Von Blogs zu Real-Time-Web
Social Media ReiheMag. Meral Akin-Hecke Digitalks www.digitalks.at
Social Media ändert die Art & Weise, wie wir• kommunizieren• interagieren• partizipieren• vernetzen
Theme
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Agenda
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• Ist social media ein Hype?
• Social media revolution, Socialnomics
5Quelle http://geekandpoke.typepad.com/.a/6a00d8341d3df553ef01156fae09a1970c-pi
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Ist Social Media ein Hype?
Quelle http://kosmar.de/archives/2005/11/11/the-huge-cloud-lens-bubble-map-web20/
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Watch the video „Social Media Revolution“ at http://socialnomics.net/video
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Extending Your Voice To The World: Blogging
Simple Online Publishing Technology Has Revolutionized How Information Spreads
Around The Globe –The Power Has Shifted To The Participants.
Theme
Slideshow by Jeremiah Owyanghttp://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world
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Agenda
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• Extending your voice to the world, J. Owyang
• Blogs in Plain English, Common Craft Show
• How are blogs used
• Benefits of blogs
• Social Media Ladder
• Learnings from US500 Companies
Extending your voice to the world
http://www.slideshare.net/jeremiah_owyang/blogging-strategy-extending-your-voice-to-the-world12
Watch common craft show:
http://www.commoncraft.com/blogs13
What is a blog?
• Reverse-chronological order• Easy to update• Personality• A journal of activity• A series of thoughts• Comments• Archived
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How are blogs used?
• Personal Blogs• Professional Bloggers• Business Blogs
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Corporate Blog: checkfelix.com
18 http://www.checkfelix.com/blog
Corporate Blog: Ja Natürlich!
19 http://makingofjanatuerlich.at/
Corporate Blog: Kulinarisch Reisen
20 http://blog.austria.info/
How businesses use blogs?
• Launch New Products• PR• Demonstrate Expertise• Disseminate Information• Answer Common Questions• Transparency• Form relationships
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Other benefits of blogs• More content for your site• SEO optimized• Great source of links• Indexed quickly by Google• Google will revisit your site
more frequently• Social Media hub
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The magic of RSS
• A blog, unlike a website can announce itself
• RSS to email
• Feed Readers
• Google reader
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Social Media Usage
26 Quelle: Groundswell, Forrester, http://www.forrester.com/Groundswell/ladder.html
Learnings from US500 Companies
27Quelle: http://www.umassd.edu/cmr/studiesresearch/socialmedia2009.pdf
• 75% sind mit Social Media vertraut• 62% der C-Levels kennen sich mit
Twitter aus• 52% haben Twitter oder Social
Networking genutzt um ihr Business zu promoten
• 25% geben an, Twitter sei ein angemessener Platz, um mit Partnern Online zu kommunizieren
• 45% betrieben 2009 ein Firmen-Blog
• 91% nutzen zumindest 1 Social-Media-Tool
Engaging Everybody:Social Networking
Theme
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Universal McCann’s research reveals that social networks are becoming the dominant platform for content creation and content sharing…
Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
Agenda
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• Social Networks
• Power to people Survey Wave4, Universal
McCann
• The Journey of a Tweet
• Real Time Web
• Social Media Survey 2009, GfK Austria
Engage Brand Ambassadors
31Quelle http://www. facebook.com/oe3
Call to action
32Quelle http://www.facebook.com/group.php?gid=32171474167&ref=ts
Don’t only inform involve
33Quelle http://www.facebook.com/pages/IKEA/52292728640
No need to build a fancy facebook application
34Quelle http://ihaveanidea.org/inbox/2009/11/30/forsman-bodenfors-tags-another-one-for-ikea/
IKEA MALMÖ PROMOTION
The Journey of a Tweet
35http://www.ngonlinenews.com/media/media-news/infographics/journey_of_twitter_post.png
Universal McCann Wave4 Survey
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Quelle http://www.slideshare.net/Olivier.mermet/universal-mc-cann-wave4
Real-Time-Search Twitter
37 Quelle http://search.twitter.com
Real-Time-Search Facebook
38 Quelle http://www.facebook.com
Real-Time-Search Google
39 Quelle http://google.com
Mashup: Deutschland Schneekarte
40 Quelle http://morbz.de/TwittSnow
Location Based Services: Gowalla
41Quelle http://gowalla.com
Location Based Services: Foursquare
42Quelle http://foursquare.com
„Social Networks 2009“ GfK Austria
43 Quelle http://www.ikp.at
• Die Österreicherinnen und Österreicher sind online stark vernetzt.
• 69% nutzen derzeit zumindest ein Social Network.
• 50% sind sogar mehrmals im Monat auf einer dieser Plattformen.
• 14-19 Jährige sind 100% auf Social Networks
• Auch 58% der 50-59 Jährigen sind auf Facebook, Youtube und Xing unterwegs.
Austria Österreich 2.0 Facebook Fanpage Logo
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Danke!
Meral Akin-Hecke www.digitalks.at - info@digitalks