Post on 11-Sep-2014
description
transcript
MEDIAPERSONALITY
FROM PODCAST TO
RANDALL LIBEROWITH
MEDIA BRAND
CONTENT CREATION DISTRIBUTION &INTEGRATION
Part 1
Part 2
MEABOUT
WWW.RANDALLLIBERO.COM
STORYYOUR
How do you communicate that story through the content you are creating?
How do you communicate your core value proposition through your story?
What is the most important benefit, promise and/or offer you have for your listeners?
What is the ideal listener’s personal gain by tuning in?
KNOWLEDGEYOU ARE SELLING
KNOWLEDGEYOU ARE SELLING
AN EXPERIENCE
AUDIENCEBUILDING
STEPS TO
•attract•engage•response
•retain
•attract•engage•response
•retain
•attract•engage•response
•retain
•attract•engage•response
•retain
NOW IT GETS TECHNICAL…
Part 2
CONTENT CREATION DISTRIBUTION &INTEGRATION
CHOICES
>DIY MEDIA
*MEDIA PARTNER
CHOICES
>PODCAST WEBSITES >INTERNET LIVE
BROADCAST PLATFORM
CREATING MULTIPLE POINTS OF PRESENCE ONLINE
MEDIA INTEGRATION
Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
Mobile App S
Social Chanl
s.Podcast
DIR
Articles
Press Releas
es
Blogs
Widget Player
Visual Mktg
Video
Your Websit
e
Live Radio Site+Host Channel
SEO central
Live Radio Site
MEDIA INTEGRATION
Your Website
MEDIA INTEGRATION
Your Website
MEDIA INTEGRATION
Podcast
DIR
ITUNES
ITUNES Podcast
DIR
Blogs
Blogs
MEDIA INTEGRATION
Widget Player
MEDIA INTEGRATION
Video
REPURPOSING, REPACKING, RESELLING
AUDIO CONTENT
REVENUE GENERATION
•books / e-books•CD sales, online podcast subscriptions
•Speaking, Teleconferences, trainings
•Education: subscribe, PPV, video
AD SPOTS / BANNERS / VIDEOLIVE MENTIONS / FEATURED INTERVIEWS
RADIO ADVERTISING
REVENUE GENERATION
PERCEPTIONIT’S ALL ABOUT
PEOPLEAND
PEOPLECONNECTING TO
ONE MORE THING…AND
MEDIAUSE
CONSCIOUSLYTO CHANGE LIVES
www.RandallLibero.com