Post on 20-Aug-2015
transcript
Starmark
BrandingAdvertising
InteractivePublic Relations
Direct ResponseMobile
SocialAnalytics
PRINT TO TABLET
The Future of Publishing
eTIP Webinar
STARMARK.COM© 2011 STARMARK
Brett Circe Dale Baron
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark: 30 Years of Excellence
STARMARK.COM© 2011 STARMARK
• Weekly eTip Newsletters
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Ongoing App, Web & Media Testing
• Nationally Syndicated Content
• Industry Benchmarks
• Actionable Webinars
!Starmark eTIPS
STARMARK.COM© 2011 STARMARK
OWNED EARNED
PAID
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
OWNED EARNED
PAID
INTELLIGENCE
The Landscape
STARMARK.COM© 2011 STARMARK
Owned Earned Paid
Media (Re)defined
Source: Forrester Research Inc
Collateral & Direct Response
Web Site//Mobile Site
Blog & Video Content
Social Media Presence
Email Marketing & Lists
Location Marketing
Custom Apps
Three Types of Media
Public Relations
Word-of-Mouth
Speaking Engagements
Awards
Search Engine Optimization
Social Media Discussions
Customer Support
Buzz/Viral
Print Advertising
Advertising Networks
Paid Search
Social Advertising
Co-Op & Advertorials
Sponsorships
Specials & Coupons
Outdoor & Trade Shows
IntelligenceCampaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling
STARMARK.COM© 2011 STARMARK
The Association of Magazine Media
“One major finding from ‘The Magazine Mobile Reader’ is that tablet/e-reader ownership boosts magazine reading, and that consumers are engaged with the digital editions.”
STARMARK.COM© 2011 STARMARK
“59% want the ability to buy directly from ads...70% stated that they want to be able to purchase products and services directly from editorial features.”
The Association of Magazine Media
STARMARK.COM© 2011 STARMARK
Tablet Ad Options
When running an ad in the print edition of a publication that has a tablet edition, consult with them on the options you may have for your ad in the tablet:
• Straight from Print
• Straight from Print Combo
• Designed for Tablet
• Enhanced for Tablet (sometimes addl $)