From SCRUM to LEAN

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FROM SCRUMTO LEAN

VLAD MYSLA

The Agile Manifesto is based on 12 principles:

1.Customer satisfaction by rapid delivery of useful software2.Welcome changing requirements, even late in development3.Working software is delivered frequently (weeks rather than months)4.Close, daily cooperation between business people and developers5.Projects are built around motivated individuals, who should be trusted6.Face-to-face conversation is the best form of communication (co-location)7.Working software is the principal measure of progress8.Sustainable development, able to maintain a constant pace9.Continuous attention to technical excellence and good design10.Simplicity—the art of maximizing the amount of work not done—is essential11.Self-organizing teams

12.Regular adaptation to changing circumstances

JustAnswer 2003-2014That was a long way to make this happen

JustAnswer 2003-2014Architecture and quality of the code isn’t a KPI

LEAN is about managing products

Scrum is about managing teams

Converting your ideas to User Stories

Who is your target audience?

What are you going to provide?

Where this makes sense?

When this makes sense?

Why might this idea work?

You should be specific and concrete

We did A/B Testingfor a long time..

New controls..

New pages..

Flat design?Why not!

Ability to experimentis like a super power!

It was a nightmare when we first time saw site on mobile!

It was a good time when we switched to responsive design..

We did a lot of tests for improving engagement

Experimenting withperformance..

We tested a lot of thingswithout extra efforts and defects!

With Optimizely we kept code clean.Revizely is our in house tool to replace it.

A/B TestingChallenging growth hacking

Data-Driven: Acceptance Criteria, Requirements, Definition of Done

Who might be interested in data?

What data should we collect?

Where data should be sent?

When it is enough data?

Why validate collected data?

Ops, Stakeholders, CEO, VP, PO, BI, Analytics, Developers, QA

Goals, Conversions, CTAs, Micro-Conversions, Navigation, Measured Activity

Client vs. Server, GA vs. CSRT vs. Event Sentry vs. NCV vs. Pixels

Goals, Metrics, Linked References, Performance, Errors, Tests

Referenced API or Data might be broken, same as your code.. after somebody has changed it

Activity Tracking

button clickedquestion posted

popup visiblevalidation error

asked question after click on logo

Actions States Transitions

Data collection: Google Analytics vs Big Data

GAPremium Universal Google

Analytics

Big DataIn-house Hadoop

Data Base

Back-End API Measurement Protocol Outcome Events

Front-End API YES YES

Navigation Tracking YES YES

Event Tracking YES YES

Standard Reports Yes Limited

Custom Reports Yes Request

SQL Queries Big Query YES

Data CollectionIsn’t easy, when do it right

Data CollectionOur goal was to align internal data and GA

Su-Ha-Ri for Data: Su - discuss, validate, validate, repeat

Use Vocabulary

• Do not call same things differently

• Do not use same term for different things

Introducemonitoring

• Integration and Unit Tests

• Reports

• Alerts

Keep itRaw

• Avoid changing original data if it is collected

• Avoid data changes after it was saved

Include References

• Avoid duplicated data collection

• Collect data with references on relevant objects

1 2 3 4

Data MonitoringThe most powerful tool in buisness

Universal Google AnalyticsWe report a lot of custom metrics and dimensions

Creating a dashboard takes hoursEveryone is able to create it in less than a day

Real-Time data from the box!We don’t need to wait. After data is sent – it is here

2014 Strategic Priorities

Data-Driven CompanyEverything should be measurable

As we see the futureWithout this your business become a dinosaurs

- Microservice-based architecture- Predicting key metrics and risks- Self-monitoring systems- Self-managed release orchestration

HEADLINESubhead(use the full bleed image of your choice)

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Thank you

HADOOP

From SCRUM to LEAN

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