Joan Bonany

WP8 OUTREACH

Objectives

• Ensure the best possible use of results – Breeders, – Germplasm curators, …

• Exchange with the scientific community– Individuals, societies– Other projects and initiatives

• Inform citizens and policy makers - society at large

Approach and methodology

• Identification of target for dissemination– Industry

• Breeders and germplasm curators • Growers, technicians and other actors along the fruit chain • Industry associations

– Scientific community• Project partners – INTERNAL COMMUNICATION• Research groups in other related projects • Scientific community in general

– Society at large • European citizens• Politicians

Approach/methodology

• Message adapted to each target– Methods and tools for the breeders and

germplasm curators• Indirect effect on the industry

– Fundamental results for the scientific community

– Message for the larger public audience– Legislation

Approach/methodology

• Selection of best communication channel– Internet based communication– Presencial meetings– Hardcopy materials: leaflet, posters booklets,– Training sessions: generation of e-learning

material

Communication & dissemination plan

• Objectives• Targets• Messages• Internal Communication• External Communication• Media Coverage• Measurement of impact

Communication & Dissemination Messages

• Project phases– Initial stage: start and implementation of project.

Goals of project– Middle stage: project development and progress– Final stage: summary of results and achievements

Communication & Dissemination messageTarget audience Communication objectives Ideas to communicate Message

INDUSTRY

1. To ensure implementation of genomic tools in breeding programs

2. To allow usage of fruit species genetic resources

3. To build European Breeding Platform

Genomic tools and knowledge generated will make more efficient breeding programs and usage of genetic resources to obtain high quality disease resistant varieties to fulfill the needs of consumers and societyThere is a need for long lasting cooperation between genomicists and breeders to make more efficient breeding program.

FRUITBREEDOMICS will generate new knowledge and tools that will allow more efficient use of fruit genetic resources and productive breeding programs that will result in high quality and disease resistant varieties to fullfil the needs of european consumers and society

FRUITBREEDOMICS will enable genomicists, germplasm curators and breeders to cooperate through the long lasting EUROPEAN BREEDING PLATFORM to create new high quality and disease resistant varieties

SCIENTIFIC COMMUNITY

SOCIETY AT LARGE Genomic tools and knowledge generated will make more efficient breeding programs and usage of genetic resources to obtain high quality disease resistant varieties to fulfill the needs of consumers and society

New high quality and disease resistant varieties will be more readily avalaible through the usage of genomic tools making exploitation of genetic resources and breeding more efficient

Message (1)

• FRUITBREEDOMICS will generate new knowledge and tools that will allow more efficient use of fruit genetic resources and productive breeding programs that will result in high quality and disease resistant varieties to fullfil the needs of european consumers and society

SHORT

CHANGE

MEASURABLE

COMMUNICATION AND DISSEMINATION PLAN

Tasks

• Task 8.1 Dissemination through publications and at scientific and technological events (IRTA)– Scientific, technical papers, extension

documents– Attendance to national and international

conferences and sessions– Press releases on specific outputs or relevant

information generated by the project– WP8

• Compile and link results (papers) in the web page• Maintain a calendar of events in the web page and

newsletter• Push press releases to the appropiate channels

Media coverage

• Build a database of media contacts• Contribution from each country

Media type

National, regional and local newspapers

General Magazines

Specialized technical magazines, industry association magazines

TV and radio (national, regional and local)

News agencies

Internet news agencies

Media Coverage

Tasks

• Task 8.2 Website, brochure, newsletters and booklets (IRTA)– External communication tools

• Project image / Logo• Web Page• Leaflet/Brochure• Newsletter• Booklets• Project Poster / Project Powerpoint• Office Templates• Press kit

– Internal communication tools

Logo

Web page

• CMS (content management system)– Management of content to be published by

authorized persons– JOOMLA 1.6

• Sitewww.fruitbreedomics.com

• Video channels (youtube, vimeo)• Usage of social network– Facebook, Linkedin

Leaflet

Newsletters

• 4 Newsletters minimum througought the life span of the project

• Electronic newsletters• Distribution through– Partners database– Stakeholder Network– Media database– Web page subscription

Booklets

Booklet WP Partners responsibleTechnical booklet on the use of QTL for breeding and the PBA software WP3 DLOTechnical booklet describing the online tools developed by the project and how to use them to exploit data from the project in a breeding programme

WP7 PTP

Technical booklet on genetic variability of peach and apple in Europe and knowledge on genetic resources and pre-reedingMaterial

WP2WP4

JKI, IRTA, DLO

Technical booklet describing the new traits identified and tools developed by the project and how to use them in a breeding Programme

WP5 INRA, DLO, UNIBO

Technical booklet on new genotyping tools WP6 FEMTechnical booklet describing the cost efficient marker-assisted breeding (MAB) pipelines tested in the project on the pilot studies and how to use them in breedingProgrammes

WP1 EVD, INRA

Project Poster and PowerPoint

• To be used to disseminate the general objectives, activities, partnership and expected outcomes in conferences

• Available for downloading from the web page and collaborative workspace

Project poster

Press kit

• Leaflet• Project factsheet (CORDIS web page)• Project Poster• Project PowerPoint• Press releases bundle

Office templates

• To ensure consistent project image, WP8 will make available:– PowerPoint Template for conference

presentations– PowerPoint Template for poster presentation– Word Template for Deliverables

Internal Communication

• Communication & Dissemination Material and Tools – Database of researchers (maintained by Project

Office)– Web page• Subscription to RSS feeds

– Collaborative workspace• Subscription to RSS feeds

– Annual meetings

Tasks

• Task 8.3 Transfer of technology to stakeholders (INRA)– FruitBreedomics Stakeholder Platform– Interaction with Breeders and Germplasm curators

• Benefits for FruitBreedomics researchers• Benefits for Stakeholders

– Access to project information– Priority to training seminars– Pre-breeding material

– The communication channel to breeders

Tasks

• Task 8.4 Training and associated e-learning material (UNIBO)

Training Workshop / Seminar WP Partners responsible

Date Place

PBA Software WP3 DLO M26

DB Online Tools WP7 PTP M30

Knowledge on pre-breeding material and genetic variability

WP1WP4

JKI, IRTA, INRA M36

New traits and tools WP5 INRA, UNIBO, DLO

M39

New genotyping tools WP6 FEM M45

MAB protocols WP1 EVD, INRA M50

Tasks

• Task 8.5 International Conference (IRTA)– End of the project– Organized under the umbrella of another

relevant and related event

Expected results / outcomes (+deliverables)

• D8.1 Project website and brochure M6• D8.2 Detailed stakeholder requirements M9• D8.3 Newsletters M12• D8.4 Booklets (4) M24• D8.5 Mapping connections with other projects M20• D8.6 Training sessions, proceedings and e-learning

material (6) M28• D8.7 FruitBreedomics international conference M52• D8.8 Communication and dissemination plan M6

Measuring impact

Indicator Target CommentsSCI Papers Number of peer-reviewed SCI papersNon SCI Papers Number of non-peer reviewed non SCI

papersTechnical Papers Number of technical papersPress articles Number of press articles in generalist

national, regional or local newspapers, tv, radio

Press contacts Number of press contacts in databaseStakeholder Platform members Number of stakeholder Platform members

Newsletter recipients Number of newsletter recipientsRegistered participants in annual meetings Number of registered participants in annual

meetingsRegistered participants in stakeholder meetings Number of registered participants in annual

stakeholder annual meetingsRegistered participants in Training Workshop and Seminars

Number of registered participants in training workshops and seminars

Webpage visits Number of webpage visits

Interactions planned with other WPs

• All WP’s– Source of information to feed into the

communication channels– Interaction with Stakeholder Platform– Seminar organization– Booklet

Partners involved• IRTA

• WP Leader• T8.1 Compilation of scientific, technical papers• T8.4 Booklet and Seminar on genetic variability and pre breeding WP2-WP4• T8.5 International conference

• INRA • T8.2 Stakeholder Platform Leader• T8.4 Booklet and Seminar on MAB protocols – WP1• T8.4 Booklet and Seminar on New traits and tools – WP5

• CRA• T8.2 Stakeholder Platform germplasm network assistant

• UNIBO • T8.4 Training sessions task leader • T8.4 Booklet and Seminar on New traits and tools – WP5

• DLO (Wageningen UR)• T8.4 Booklet and Seminar PBA Software – WP3• T8.4 Booklet and Seminar on New traits and tools – WP5

• FEM• T8.4 Booklet and Seminar on New genotyping tools – WP6

• PTP• T8.4 Booklet and Seminar on Bioinformatic tools – WP7

• EVD• T8.4 Booklet and Seminar on MAB protocols – WP1

• JKI• T8.4 Booklet and Seminar on genetic variability and pre breeding WP2-WP4

• All partners

Partners involvement

• ExCOM members – INRA, EVD, DLO, IRTA, PTP, FEM, UNIBO– Approve Dissemination & Communication Plan– Approve Press Releases

Partners involvement

• WP leaders– INRA, EVD, JKI, DLO, IRTA, FEM, PTP– Organize (and host) training workshops and

seminars– Produce booklets– Contribute to WP web page part– Compile scientific and technical papers to be sent

to WP8– Scientific organization of IFC

Partners involvement

• Country representatives– INRA, ARO, CRA-W, EVD, JKI, DLO, IRTA, RPBH,

UNIBO, ARC, PFR, ZJH – Provide press and media contacts– Provide published press articles list– Provide communication department contact

Partners involvement

• All partners– Scientific dissemination: Publish papers and

present results at conferences– Provide scientific and technical papers list to WP

leader– Send contributions for dissemination and

communication for the web page, newsletter, …– Take an active role in disseminating and

communicating about FruitBreedomics

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