Post on 28-Nov-2014
description
transcript
Fuel efficient driving behaviour in the light vehicle fleet
15 February 2013 | Jörn Scherzer | Transport Partnerships
Why light vehicles?
2
Why driving behaviour?
3
Better driver behaviour can reduce fuel consumption by between 5% and 10%, with road
safety and climate change co-benefits.
Context
• “I already drive safely and efficiently”
• “The savings are not worth the hassle”
• “I can’t see any other reasons to drive efficiently”
• “I change sometimes but forget to keep it up”
• “It’s a step too far”
• “Willingness-to-pay to learn fuel efficient behaviour is low”
• “I forget to check tyre pressure and don’t know what it should be”
• “Our vehicle fleet is old”
• “The government has limited reach”
4
What would ‘success’ mean?
• By 2016, 75% of the public are aware that their driving (and car maintenance)
behaviour can result in 10% energy savings.
• By 2016, a 1% improvement is achieved in light fleet fuel efficiency from better
driving techniques, maintenance, and associated behaviours.
5
How do you measure this?
• individual project objectives and outputs
• consumer attitude monitoring
• other (more direct) ways?