The Full Stack Marketer@josek_net - @brainsins_es

Inspired by http://www.geekwire.com/2013/commentary-startup-marketing-minds-aka-fullstack-marketers/

A Startup Problem

1.- The Idea

2.- The Prototype

3.- Your First Customer

4.- Business Plan

5.- Get Funding

6.- Hire an Awesome Team

7.- Continue Developing Product

8.- Sales and Promotion

And Luckily, a Long Journey

So, most startups doesn’t hiremarketers until they are funded

And they have big dev teams butsmall marketing departments

Marketing@BrainSINS

Marketing@BrainSINS

Product

Marketing@BrainSINS

ProductWeb

Marketing@BrainSINS

ProductWeb

Events

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

Blog

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

BlogSocial Media

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

BlogSocial Media

Communication

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

BlogSocial Media

CommunicationSEO

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

BlogSocial Media

CommunicationSEOSEM

Marketing@BrainSINS

ProductWeb

EventsCustomer Relationships

BlogSocial Media

CommunicationSEOSEM

AdvertisingEtc.

Marketing@BrainSINSBut...

Marketing@BrainSINSActually

José Carlos Cortizo (CMO)

Estela Gil Berlinches (Online Marketing)

Lydia Natour (Community Manager)

Full Stack Marketer

• Startups need marketers that not being experts at everything, have enough exposure to all levels of the marketing stack

• To know where to spend time, money and/or resources to maximize ROI

Full Stack Marketer

• One day you’ll be writing a post, and sending to your social channels

• Another day you’ll be designing a banner

• You’ll be organizing events, or even pitching sales

• Or creating 10 variations for a Google Adwords campaign