Influence Marketing 101 & The Future of Digital Marketing

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ABOUT LINKDEX

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CONSUMER JOURNEY

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CONTENT IS THE GLUE

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ORGANIC MARKETING

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STATE OF THE INDUSTRY

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“The US could face a shortage of 140,000-190,000 people with deep

data analysis skills by 2018.” - McKinsey Global Research

STATE OF THE INDUSTRY

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“1 in 3 CEO's are concerned that skills shortages will impact their

company's ability to innovate effectively.”

- PwC

BREAKNECK SPEED

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IS THE BIG OPPORTUNITY INFLUENCE?

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DEFINITION OF INFLUENCE

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“The capacity to have an effect on the character, development, or

behaviour of someone or something.”

- Oxford English Dictionary

DEFINITION OF INFLUENCE

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“The ability to cause or contribute to a change in opinion or behavior.”

- WOMMA Definition of Influence

INFLUENCE THEORY: GLADWELL

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MOST  AGENCIES  RUN  ON  MY  THEORIES  

THE LAW OF THE FEW

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INFLUENCE THEORY: WATTS

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I  CALL  BS…  

5000%  SALES  INCREASE  

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I  ALSO  CALL  BS…  

INFLUENCE THEORY: ADAMS

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INFLUENCE THEORY: SHELDRAKE

SIX INFLUENCE FLOWS

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WINNING THROUGH INNOVATION

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INFLUENCE & ORGANISATIONS

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THE PITFALLS OF INFLUENCE

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TOPICAL AUTHORITY

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INFLUENCE THEORY: GLADWELL

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MOST  AGENCIES  RUN  ON  MY  THEORIES  

KEY INFLUENCER DEFINITION

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“A person or group of people who possess greater than average potential to influence due to attributes such as

frequency of communication, personal persuasiveness or size of and centrality

to a social network, among others.” - WOMMA

LINKDEX R&D: NETWORKS

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THE FUTURE OF MARKETING

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LEVERAGING SCIENCE

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BREAK DOWN THE SILOS

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THE TECHNICAL MARKETER

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TECHNICAL MARKETERS

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THE EXPERT GENERALIST

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BUILDING THE RIGHT TEAM

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HIRE PEOPLE THAT ARE PASSIONATE

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HIRE PEOPLE WHO LOVE LEARNING

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GOOGLE & HUMMINGBIRD

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THE RISE OF MOBILE

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CONSUMER JOURNEY

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CONTENT MARKETING EBOOK

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THANKS FOR LISTENING :-)

Feel free to connect: q  Slides: slideshare.net/stevejlock q  Email: stephen.lock@linkdex.com q  Twitter: @stevejlock / @linkdex q  LinkedIn: linkedin.com/in/stevejlock

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