Post on 30-May-2018
transcript
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By Mads Fuhr Frederiksen
Futureday 09
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Overkill agenda!
Who am I? Who is Guava A/S?
What we do at Guava A/S?
WWW rocks!
Projects cases
Proces flow
School vs. real world
Job as a multimediadesigner
Questions?
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The who, where, what agenda
Whats this about?
Who am I?
What we do at Guava A/S?
Why do we do it?
Where do you fit in?
WWW quotes
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How many are online today?
A lot!
Very few
Source: Ask anyone
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Where am I?
31 years old
Live right here in the warzone at Nrrebro
Graduated in 2002 (FlashMads!)
Webdesign, music, online marketing, web copy,
usability, SEM/SEO, gadgets, Apple products
Current position: Production Manager at Guava A/S
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After EIK, 2002?
Freelance webdesigner/developer
Den Grafiske Hjskole (MPL) - 2002
Salgs- og Marketingsuddannelse - 2003
Cubizz 2004 (9 people)
Cubizz A/S 2005 (18 people)
Cubizz Communication A/S (35 people) Guava A/S 2008 (220 people)
Guava A/S 2009 (195 people isshh!)
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Today?
Production Manager at Guava A/S
Responsible for technical implementations of all online
projects
Chief of Google Adwords + SEM/SEO
Technical expert/advisor
E-mail marketing (data management, segmentation)
Websites, banners, Flash apps, SMS and so on
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What we do at Guava A/S?
A full-service media agency with the internet as a strategic centre of rotation!
HQ in Copenhagen, Depts. in rhus, Sweden & UK
Peugeot
Canal+
FDM Citron
TDC
HP
MTHjgaard
Nestl
ASE
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A couple of examples
Generate leads
Generate permissions
Generate loyalty
Generate sales!
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Campaign sites
Web applications
Micro sitesE-mail marketing
Online marketing
AJAX
PHP
.Net
Adwords
SEM/SEO
CMS
SMS
Planning
Banner ads
Affiliate marketing
Flash apps
Mood boards
XHTML/CSS
Analytics/PP
C
Heatmaps 1-1 dialogue
Online Space Management
Surveys
jQuery
Call2ActionCorporate sites
Usability
API
XML
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A simple process flow
Production &
Performance
Insight &
Strategy
IA/UX &
Design
Concept &
CopyGO LIVE!
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A chaotic process flow!
Insight Analysis Strategy Concept
IA/UX Design Production Tracking
Performance SEM/SEO Performance Statistics
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Heres an idea: Go rogue. Pick something and do it under theradar. Create something in a few weeks that normally takes a few
months. Do something in a way that works better than the status
quo (or shows the promise of working better), Then you wont
need to convince anyone with words the results will speak forthemselves.
Source: http://www.37signals.com/svn/posts/1572-going-rogue-inside-a-big-company-a-la-best-buy
How can you apply ideas inside a big company?
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Your future perhaps?
Positions: Concept developers
Copywriters (web copy)
Graphic designers/Art Directors
Strategic media planners
Project managers
Business Managers
Usability experts
Information Architects
Web developers
Flash programmers/designers
SEM/SEO & Google Certified Specialist
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1. Focus on the user and all else will follow2. It's best to do one thing really, really well
3. Fast is better than slow
4. Democracy on the web works
5. You don't need to be at your desk to need an answer6. You can make money without doing evil
7. There's always more information out there
8. The need for information crosses all borders
9. You can be serious without a suit
10. Great just isn't good enough
Source: http://www.google.com/corporate/tenthings.html
Googles 10 Things
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Thank you.Questions?