Future of

Social Media

& Information

Literacy

Jessica, Sandra, &

Stephen

Social Media Literacy:

Having the profiecieny to

communicate appropriately,

responsibly, and to evaluate,

converstaions critically within the

realm of socially- based technologies

“In many ways I consider my Twitter activities a giant, distributed, never -ending media literacy project” - Andy

Carvin

Twitter and all other social

media platforms tell stories,

create individual personas to

help engage with followers.

“Media literacy is the skill of deconstructing messages and understanding context”

How many people use their social media for their jobs or to promote something?

Jobs that heavily require social media● Public Relations ● Communications● Business Owners● YouTubers● Journalists● Radio Hosts / Podcasts

Oops ...

Rick Ross:insinuated rape in his song “U.O.E.N.O,”

rapping ”Put molly all in her champagne, she ain’t even

know it / I took her home and I enjoyed that / She ain’t

even know it.” Ross lost his sponsorship deal with

Reebok over the controversy

Rapper J. Cole: ”I’m artistic, you niggas is autistic,

retarded.”

Alec Baldwin: verbally attacked a journalist calling her a

“toxic little queen” and “f*ing lttle b*” after the journalist

claimed that his wife was tweeting during a funeral.

Paula Deen: Once Southern Sweetheart said the N

word twice and was criticized when she wanted a

Southern plantation themed wedding with african

american male servers.

Tyrese: Called Fat people nasty and said that “fat

people earn that sh*t”

Who’s still on MySpace?

Friends who want to talk online?

Single people who want to meet other single

people

Matchmakers who want to connect their

friends with other friends

Families who want to keep in touch - map your

family tree

Business people and co-workers interested in

networking

Classmates and study partners

Remember when?...

Lifelong Learning and Media Literacy

Competition between portable media, place based television, and

traditional print media

Portable: laptops, tablets, and smartphones

Place Based: TV screens at supermarkets, doctor’s offices, gas

stations, & schools

Traditional: newspapers & magazines

Cont’dBaby Boomers (1946-64) have made a smooth

transition technologically

Users & fans who critically examine consumer

content (Hilt & Lipschultz, 2005)

Quickly embraced Facebook as well as Twitter

Still use newspapers and television but cheap

tablets make the shift to more modern

media usage easier

4 Prime Aspects of Media Literacy

(Silverblatt, 1995)

Media Literacy: the need for audience members

to know how to understand & deconstruct media

content

1. Process

2. Context

3. Framework

4. Production Values

*Social media should promote citizen decision-

making, collaboration and compromise

Framing of Media Messages

Campuses encourage learning more about media literacy by focusing on …

Awareness of media impact on individuals and society

Understanding the mass communication process

Media content awareness of text, sound, & images

Example: tourist picture of WTC photoshopped to look like a jet was heading

towards the towers, Snopes is a website dedicated to debunking online facades

Effects & Application of Knowledge

Reflect on …

1. Content ownership

2. Privacy invasion

3. News construction

4. Audience perception

Increase …

1. Globalization

2. Culture Theory

3. Democratic Theory

4. Developing new social

movements

Major impacts of Social media

Touch screen technology:

Touch screen technology was invented by E.A.

Johnson at the Royal Radar Establishment, in

Malvern, UK around 1967. It was not until Apple

began using it in 2008 where it’s popularity into

the main stage really began.

Apps:

Formerly known as PDA’s and mobile computers,

the first ever app dates back to the mid 1980’s in

England. Years later it would transform into the

PalmPilot, Nokia 6110, and thanks to Steve Jobs

the smartphones that we have today.

Information Literacy

Information Literacy is the ability to “ recognize

when information is needed and have the ability

to locate, evaluate, and use effectively the

needed information.

When used in conjunction with social media

applications, users tend to face difficulties in

assessing proper usage.

Why it matters

Media and information literacy matter because

people all walks of life need to deconstruct media

messages and critique the quality of information

sources.

Some challenges the social media environment faces:

1. We all have the power to be publishers but few are trained to do so

2. Mass Media are full accounts of the dangers of predators using your

public information

3. Inappropriate and illegal communication

4. The soaring popularity of personal websites that can cause

commotion or confusion.