Member of the Minnesota State Colleges and Universities System. Equal Opportunity Educator and Employer. To receive this information in an alternative format, call 763-493-0555 (Voice) or via the Minnesota Relay at 1-800-627-3529.

Marketing Update July 24, 2015

FY15 Review

•  Collaborated with Admissions on strategy, messaging •  Implemented new media partner, strategy, and added outdoor boards •  Increased applications for Fall14 (13%), Spring15 (6%) •  Collaborated with College on Fall15 registration campaign for 11%+ •  Developed web analytics, and online application conversion tracking •  Increased Facebook likes 328% over last year •  Shared advertising campaigns, analytics with College •  Developed first phase of brand toolkit •  Collaborated with deans on program marketing guidelines •  Launched Latino advertising campaign •  Created 13 program videos

What are we doing to help drive Fall15 enrollment?

Fall15 Enrollment Campaign (Oct – Nov 2014)

Media •  Direct mail / email / outdoor / bus / cable TV / radio / digital / print

Fall15 Enrollment Campaign (Mar – April 2015)

Media •  Direct mail / outdoor / bus / cable TV / radio / digital / print

Fall15 Enrollment Campaign - Retention (May - June 2015)

Media •  Direct mail / flier / computer wallpaper / poster / faculty toolkit

Fall15 Enrollment Campaign (May - June 2015)

Media •  Direct mail / outdoor / bus / cable TV / radio / digital / print

Fall15 Enrollment Campaign (May - June 2015)

Media •  Direct mail / outdoor / bus / cable TV / radio / digital / print

Fall15 Enrollment Campaign (July 2015)

Media •  Direct mail / outdoor / bus / radio / digital

Fall15 Enrollment Campaign (August 2015)

Media •  Outdoor / bus / radio / digital / print

Fall15 Enrollment – Latino Campaign (June - August 2015)

Media •  Outdoor / radio / print

FY16 Advertising

FY16 At a Glance

FY16 At a Glance

Analytics

Website Analytics – First Annual Report (January – December 2014)

Website Analytics – First Annual Report (January – December 2014)

Website Analytics – First Annual Report (January – December 2014)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Website Analytics – Q2 2015 (April – June 2015)

Digital Ad Performance – Q2 2015 (April – June 2015)

Digital Ad Performance – Q2 2015 (April – June 2015)

Digital Ad Performance – Q2 2015 (April – June 2015)

Digital Ad Performance – Q2 2015 (April – June 2015)

Additional FY16 Initiatives

•  Conduct student focus group(s) this fall •  Test landing pages •  Add program videos to website •  Make brand toolkit accessible on SharePoint •  Create marketing materials for Latino outreach •  Continue to focus on social media