Post on 12-Apr-2017
transcript
James Schad, We Grow Startups
THE RELENTLESS RISE OF THE TECH GIANTS #GAFA
JAMES SCHAD @SCHADOW79
James Schad, We Grow Startups
THE RELENTLESS RISE AND INEVITABLE FALL OF THE TECH GIANTS #GAFA
JAMES SCHAD @SCHADOW79
James Schad, We Grow Startups
LESSONS FROM HISTORY
James Schad, We Grow StartupsJames Schad, We Grow Startups
James Schad, We Grow Startups
90% Search
43% Online Retail
91% Smart Phone
Sources: Statista, global desktop searches Oct 16, US eCommerce market share 2016, Facebook global MAUs, global smartphone profit share Q316
1.9bn Reach
James Schad, We Grow Startups
90% Search
43% Online Retail
91% Smart Phone
Sources: Statista, global desktop searches Oct 16, US eCommerce market share 2016, Facebook global MAUs, global smartphone profit share Q316
1.9bn Reach
James Schad, We Grow Startups
The top 8 US apps of 2016, and their number of monthly active users. Data and chart by Nielsen.
James Schad, We Grow Startups
DIGITAL DUOPOLY
$0BN
$3BN
$5BN
$8BN
$10BN
GOOGLE FACEBOOK THE REST
Source: PWC/IAB US ad spend Q315 vs Q316
+54%
+45%+1%
James Schad, We Grow Startups
BUT DIGITALLY RELIANT
Other 14%
Advertising 86%
Other 3%
Advertising 97%
Google Facebook
Source: 2016 Financial Reports, Google & Facebook revenue
James Schad, We Grow Startups
SEARCH ISN’T OVERSource: Bloomreach, State of Amazon 2016
James Schad, We Grow Startups
James Schad, We Grow Startups
James Schad, We Grow Startups
James Schad, We Grow Startups
VIDEO KILLED THE VIDEO STAR
James Schad, We Grow Startups
FACEBOOK AD FATIGUEQ1 2016
Q2 2016
Q3 2016
0 3250 6500 9750 13000
9,731
11,359
12,016
Source: L2 analysis of Unimetric data, n=16k promoted posts, n=427 brands
User engagement with ads (clicks, likes, shares, comments)
James Schad, We Grow Startups
“DON’T LET THE FOX GUARD THE HENHOUSE”MARC PRITCHARD, CMO P&G
James Schad, We Grow StartupsJames Schad, We Grow Startups
James Schad, We Grow Startups
James Schad, We Grow Startups
James Schad, We Grow Startups
James Schad, We Grow Startups
ANTITRUST
James Schad, We Grow StartupsJames Schad, We Grow Startups
James Schad, We Grow Startups
FUTURE PROOFING - PART 1
James Schad, We Grow Startups
FUTURE PROOFING - PART 2James Schad, We Grow Startups
James Schad, We Grow Startups
CONTENT IS KING?
James Schad, We Grow Startups
“YOU’RE UNLIKELY TO WIN THE LOTTERY TWICE”
EX-GOOGLE EXEC
James Schad, We Grow Startups
ATTACK OF THE CLONES
James Schad, We Grow Startups
James Schad, We Grow Startups
FACEBOOK VR BETS…
James Schad, We Grow Startups
James Schad, We Grow Startups
IPHONE 8?
James Schad, We Grow Startups
“AMAZON’S TENTACLES ARE SPREADING”SIR MARTIN SORRELL, CEO WPP
James Schad, We Grow Startups
AWS
James Schad, We Grow Startups
MORE, CHEAPER
James Schad, We Grow Startups
James Schad, We Grow Startups
AMAZON DRONE WAREHOUSE!
James Schad, We Grow Startups
“AMAZON BEARS WHO SAID IT WAS A LOW MARGIN COMMODITY RETAILER WERE CORRECT. THEY JUST DIDN’T
REALISE IT WOULD BE THE ONLY ONE.” BENEDICT EVANS, A16Z
James Schad, We Grow Startups
BE COMPETITIVE BE CUSTOMER FOCUSSED BE AN ASTRONAUT!
James Schad, We Grow Startups
THANK YOU! ANY QUESTIONS?
JAMES@WEGROWSTARTUPS.CO @SCHADOW79