Gaia and MOU Partnership Case Studies

Gaia Intro

MOU Intro

WWE Video

WWE

Cary Brothers

Gaia Online

#1 Time Spent Site in Social Media

Over 7 million monthly unique visitors Peak Concurrent Users – 100K+

#2 Forum on the Internet Over 1 Billion posts.

#2 Art Site/Community on the Internet

Over 100,000 virtual-goods auctions daily

Growing Fast .

The fastest growing online hangout for people in their teens and 20s

Top Social Networks Ranked by Time Spent per user

visit (Hitwise, January 2008)

Who are Gaians?

Demographics

Focused on the teen & young adult segment

Over 80% of our users are from U.S.

60% 16-24

94% between 13-24

61% between 13-17

Audience Profile

Highly creative and engaged audience

Focused on community events

Early Adopters & Social Influencers of: games, movies, fashion, cars, music, consumer electronics, etc.

Age Group

13-17, 61%18-19, 17%

20-24, 16%

25-29, 3%

30+, 3%

Gender

Male, 45%

Female, 55%

Why are Gaians so Engaged?

*July 2008 ComScore

Gaians spend an average of 57 minutes* each visit engaging in a variety of activities:

Earning Gaia Gold Creating an Avatar Building a Virtual Home & Car Customizing Profile Page Shopping in the Marketplace Watching Movies in the Cinema Playing Games Seasonal Activities like Prom & Halloween Just ‘Hanging Out’ in Towns And more!

57

2825

32

0

10

20

30

40

50

60

Minutes / Usage Day

Gaia Bebo Facebook MySpace

109

74

58

76

0

20

40

60

80

100

120

Pageviews / Usage Day

Gaia Bebo Facebook MySpace

Social Engagement Marketing

Proven Social Marketing Effectiveness Great success stories User driven engagement provides

comprehensive access within content of a user’s experience

Your brand naturally becomes part of Gaia World, way beyond standard advertising!

More Impact For Your Media Spend Strong Share of Voice Immersive and Integrated Campaigns Low ad clutter

Cutting-Edge Solutions and Full Service Nimble, full service social media company

(creative, development, implementation) Engagement measurement to track

campaign effectiveness, well beyond the industry norm of number of friends!

Delivering Great Results to Clients

Consistently the Top Performing Site for our key clients:

Campaign SummaryWWE SummerSlam in Gaia

September 2007

Gaia SummerSlam AvatarsWWE SummerSlam in GaiaAvatars Created: John Cena, Triple H, Randy Orton

John Cena Triple H Randy Orton

Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 1: Locke’s Welcome

Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 2: John Cena and Lanzer

Gaia SummerSlam GearWWE SummerSlam in GaiaDay 3: Triple H and Locke

Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 4: Randy Orton & Locke

Gaia SummerSlam StorylineWWE SummerSlam in GaiaDay 5: User reaction

Cary BrothersCase Study

December 2007

Phase ICampaign Screenshots

Home Page Announcement

News & Events Announcement

Campaign Launch Page

Discussion Thread (1 of 2)

Discussion Thread (2 of 2)

CD #1 Sales Page

CD #2 Sales Page

1st Cary Brothers Item Cary’s Guitar

Phase IICampaign Screenshots

Campaign Launch Page

Cary Brothers Profile Page

Cary Brothers Concert

2nd and 3rd Cary Brothers Items Cary’s CD & Shirt