Game Changer

transcript

ideas shared by Sarah Nichols, MJEMonday, December 20, 2010

What’s the yearbook climate

these days?

What are our most pressing concerns?

How can we stayin the game?

Monday, December 20, 2010

the conversation

• beating delayed gratification

• playing their game on their terms

• delivery speed, style

• open dialogue

• opinion sharing (likes, comments)

know your audience

• 77 percent of WHS students are on Facebook• 74 percent with Myspace accounts• 50 percent on Twitter• 62 percent spend more than one hour

per day on social networking sites

• profile, group, fan page• friends• news feed• event reminders & invitations• staying in the conversation is key

Facebook is your friend

reach out to readers

internal use

post-event

pre-event

story generation

post-event

remind your readers

adapting interactivity

Twitter is here to stay

• constant updates• personal, sometimes

emotional or trivial content• immediate reactions• common discussion threads &

trending topics

why does it matter?

• short, personal quotes• multiple perspectives

on news events• emphasis on editing• timely and time-sensitive

responses

how can it influence us?

invite participation

promotion (not journalism)

it’s all conncted

guidelines

• limited access to accounts• mission statement and purpose• correcting mistakes• avoid being in the story• announce yourself as a reporter the same

way a camera would identify you

online opinion polls

• easy way to conduct reader research

• simple creation process

• free or inexpensive account options

• link or embed to spread quickly

• responses tallied automatically

things to consider

• shared link might generate non-student responses

• representative sample (gender, age, type of student responses)

• computer lab or profile

• oversaturation

add value

• more is more with selective buyers

• additional content

• expand coverage

• introduce multimedia

• update beyond deadlines

online yearbook

• how to begin

• hosting, name, CMS

• plan site map first

• matching the print edition

• launch date

• marketing/promotion

WordPress

• simple, free setup

• variety of themes

• customization options

• forums, support

online yearbook

• content

• topical or chronological coverage

• photo galleries

• personality profiles

• audio slideshows

• about: staff, publication, purchase, etc

online yearbook

audio slideshows

captions, of course

hear for yourself

non-book content

audio slideshows

Whitney Update staff

analytics

• free (Google)

• track visitors

• bounce rate

• see what works (reader patterns)

• set goals for increased traffic

another idea

• designated page on school site

• no hosting/URL or CMS decisions

• possible tech help

• built-in traffic from parents, students

• opportunity to expand

• BUT may be limited or more static and is harder to track w/ analytics

other considerations

• fresh content rather than repeat from print publication(s)

• updated in regular intervals or once?

• students upload content, not adviser

• students design, manage site

video clips

• complement print coverage with video footage of important events

• embed on website OR simply post on Vimeo, YouTube, SchoolTube (or CD)

• camera recommendation: Canon T1i

• indicate in print edition how to find/view additional content online (or CD)

digital staff manual

• from paper to PDF

• attach to Google Group

• store online via Issuu

• free, easily accessible

digital tutorials

• Jing tutorials

• PDFs linked to website or network

• slideshare options

community journalism

• let readers in on the process• crowdsourcing or expanding coverage to

events your reporters cannot attend• inviting submissions generates interest,

involves the audience• online submission tools make it simple

survey says• 70 percent upload photos to Facebook

to share with others• 68 percent to Myspace• 51 percent to Photobucket• 7 percent to Flickr• 21 percent to “other”

online photo submission

diversified coverage

from you to them

• Flickr

• Smug Mug

• staff site (Shutterfly, etc)

• Facebook

• photos with tags

• pages in progress

Flickr

Smug Mug

fund-raising

tagging to create buzz

work smarter

• time-saving devices

• Social Oomph for scheduled updates

• staff positions for constant progress

• less on school network, more online

• Evernote

Google

• Docs, Forms, Spreadsheets

• possible uses: reporting, ladder, index, applications

simplified production

e-mail: snichols@rocklin.k12.ca.usFacebook: Sarah Gliemmo NicholsTwitter: @sarahjnichols

Game Changer

Technology