Post on 12-Aug-2015
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History
• Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine
• Currently its owned by PepsiCo
Aim
• Primary it was brewed for student-athletes
• to restore nutrients that are lost through sweat.
• To provide energy for activity and ensure proper hydration
• To enhance performance• Thirst quenching
Target Audience
• Now it is targeted to all athletes especially those aged 13-45 who are living an “active-lifestyle”.
Strategy
• Niche market aged 13-45 who are living an “active-lifestyle”.
• The aim to increase sale during the summer period many sporting events
• Women's world cup, cricket, Rugby 7, Copa America, NBA playoffs etc.
• Duration Jan-Dec 2015