GDPR - The End of Recruitment As We Know It? Webinar with Broadbean and Barclay Jones

transcript

barclayjones.comMaking recruiters more successful

@BarclayJones

@BroadbeanEMEA

#RecruitClever

GDPRThe End of Recruitment as We Know

@BarclayJones

@BroadbeanEMEA

#RecruitClever

we make recruiters more successful

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Stuart Passmore@BroadbeanEMEA

Lisa Jones@LisaMariJones

@BarclayJones

@BroadbeanEMEA

#RecruitClever

So what isGDPR?

@BarclayJones

@BroadbeanEMEA

#RecruitClever

GiantDingo withPawsRaised

What is

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Golden Dangling Protracted Radishes

What is

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Grinding Down

Perfect Resourcers

What is

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Global Desire toPlace Randomly

What is

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Geothermal Damage by Plundering Recruiters

What is

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Let’s face it…

even the lawyers are not clear!

Don’t let that stop you from being transparent, ethical, commonsensical and

smart!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What is GDPR anyway? Current law is almost 20 years old and the digital world

has changed considerably in that time

A more consistent approach throughout the EU

Current data protection law is targeted almost entirely at Data Controllers

The new GDPR brings specific obligations onto Data Processors

Significantly increased financial penalties for not meeting those obligations

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What is GDPR anyway?

Fines of 4% or

£20m euros

(whichever is

higher)We’ll still be

part of the EU

when the laws

comes into

force – and will

always deal

with EU data!

May 2018 is fast

approaching –

ignore any

hearsay about

leverage

periods – the

time is now!

GDPR = reinforced and enhanced ICO!

It’s more than

that – you need

to DELETE

@BarclayJones

@BroadbeanEMEA

#RecruitCleverBenefits of GDPR

Recruiter attraction

Client retention (and attraction)

Candidate loyalty (fighting the direct hire model)

Less content more marketing

ROI from tech

Differentiation

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Get on the phone!

Music to a recruitment leader’s ears!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What does Broadbean think you need to do?

Data inventory should be your starting point

Talking to your data processors and due diligence

Review internal processes

Staff training

Consent – obtaining and documenting it

Updating website privacy policies

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What does Barclay Jones think you need to do?

What’s the state of your data?

Where is it obtained and stored?

What about your…• Employee data?

• Client data?

• Candidate data?

@BarclayJones

@BroadbeanEMEA

#RecruitClever

GDPR – What are your next steps?

Have a plan in place to:

1. Audit your data and processes

2. Know your providers and process

3. Communication and training in place

4. Keep your data

5. Market your GDPR approach

@BarclayJones

@BroadbeanEMEA

#RecruitClever

#1 Understand your data

Create a list of your data houses

How does this data arrive at its destination?

What have you done to ensure consent and transparency?

@BarclayJones

@BroadbeanEMEA

#RecruitClever#1 Understand your data

Do you really need it?

Talent and clients?

Should you just delete?

FORMO?

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Do the APSCo data survey

@BarclayJones

@BroadbeanEMEA

#RecruitClever

#2 Know your Providers and Process

Who are you using?

What is their process?

Who does the buck stop with?

Due diligence!

(nb: Job boards!)

@BarclayJones

@BroadbeanEMEA

#RecruitClever

#2 Know your Providers and Process

Receive an unsubscribe… what next?

Automated and tracked, or human?

Subject access request?

Create a CRMFirst process!

@BarclayJones

@BroadbeanEMEA

#RecruitClever#3 Communicate and TrainTrain your staff, clients, suppliers and candidates

Be specific…

When, what, why, how and who?

Document your processes

@BarclayJones

@BroadbeanEMEA

#RecruitClever#4 Keep your data

Create an engaging and converting content strategy

Are you a sewage (“we”) pipe or a tractor beam?

How can you attract people and convert into subscribers?

What does your existing data tell you about your “sure things”?

DON’T ask them to re-subscribe …. …“will you go out with me?”

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Don’t court rejection

Honda and Flybe –rejected!

Sent emails asking customers’ preferences…

Without consent –so still a breach!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

#5 Market your GDPR!

GDPR is not a compliance requirement, it’s a requirement to demonstrate compliance

Attract new data by exposing your fabulous GDPR approach

Be careful not to make a big deal… you should be doing this already!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Broadbean – How are we preparing?

How will GDPR impact Broadbean and our customers?

What are we doing to get ready?

• Contractual

• Operational

• Technical

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Examples of measures to implement between now and May 2018:

Contractual

► Data processing agreement & supporting schedules

► Reviewed and updated contracts with subcontractors i.e. AWS

Operational

► Defined process for support staff accessing candidate data

► Supporting customers internationally

Technical

► Customers defined data retention periods

► Enhanced logging to record all interactions with candidate data

► Tools to help with candidate consent

► Assistance with subject access requests

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Recruitment Leader Strategies in 2018

Data and tech needs to be your focus

65% of recruitment leaders say tech will help them increase profit next year…

…but they have no strategy in place for their tech!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Take advantage of GDPR

Clean up your data

Improve candidate / client and recruiter experience

Motivation to become disciplined!

Great processes = great business growth

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What’s your takeaway?

(What are you going to do now?)

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Next Steps…..

Start work now, don’t delay

Invest in some external training

Challenge yourself on the data you hold

Read all the guidance you can

Broadbean will be start providing regular updates on its progress

@BarclayJones

@BroadbeanEMEA

#RecruitClever

Want to protect your business from GDPR?

Want to actually have a USP in your business?

Type CHAT and we’ll get in touch for a chat

CRMFirst andMarketing is the antidote to GDPR!

@BarclayJones

@BroadbeanEMEA

#RecruitClever

What Recruitment Leaders Need toSTOP Doing

@BarclayJones

@BroadbeanEMEA

#RecruitClever

See ROI from AwardsEvents (without even entering?!)

@BarclayJones

@BroadbeanEMEA

#RecruitClever

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@BroadbeanEMEA

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GDPR - The End of Recruitment As We Know It? Webinar with Broadbean and Barclay Jones

Recruiting & HR