Post on 24-Aug-2014
transcript
Anastasiya Satunkina, 2011
History of the Guard Dog Training Centre
Marketing mix
Prospects on the Russian market
Specializes in:
Dog obedience & agility training;
Personal protection training;
Attack dog training;
Man stopper training;
Schutzen 3, FBI, IPO and police dogs training;
Supplying trained dogs for government authorities.
Obedience Trainingat $1350 plus boarding (2 week course)
Personal Protection, Attack, Guard or Man Stopperat $2550 plus boarding (2 week course)
Types of customers
Price
35%
18%15%
12%
8%
7%5%
Police, FBI
Private guardiang organizations
Veterinars
Professional sportsmen
Businessmen
Doctors
Professors
3,2% 2,9% 3,3%
8,6%
12,4%11,7%
12,9% 13,5%15,1%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
14,0%
16,0%
18,0%
2009 2010 2011
Competition on the Russian dogs training companies market
Azamat
FPS
GDTC
3,7
5,56,6
12,8
0
2
4
6
8
10
12
14
2009 2010 2011 2012
Year Revenue (Millions of Dollars)