How to improve illumination performance of

OOH Media Site

Created by Ashish Rasam for GE Lighting

Common Problem arise in OOH Sites

Created by Ashish Rasam for GE Lighting

1.Visible Light Source❏ Many Times Due to Depth of Box

is less than Optimum depth,❏ Light Source create bright spot

resulting in visible line of tube light on Outer Media.

❏ Leads to non uniform light spread & hence spoiling the Brand image.

Common Problem arise in OOH Sites

Created by Ashish Rasam for GE Lighting

2. Deeming out of Light Source❏ Tube Lights are meant for Indoor

Application also they don't have any warranty of its Performance, they tends to deemed out frequently when use in Outdoor Conditions.

❏ Creating Black Sopt on Surface Media which affect Brand Image.

❏ Also leads to frequent maintenance of OOH Sites

Common Problem arise in OOH Sites

Created by Ashish Rasam for GE Lighting

3. High Electricity Bills❏ Normal Tube lights are of 40 Watts , Bus Shelters are lit for

6 hours/day❏ For such long time period , tube lights consumes lot more amount

of energy each day❏ A normal BQS costs around 3,000/-Rs as electricity cost per month

that is 30,000 - 35,000/- Rs on each BQS every year❏ Even with such high consumption tube light are not reliable as

No tube light comes with warranty on it,so they dimmed out frequently

GE LED Solutions for OOH Sites

Created by Ashish Rasam for GE Lighting

GE LED Modules to Replace conventional Tube light

❏ GE LED modules are Specially design for Outdoor Condition with very high durability & having IP 65 rating.

❏ All GE LED modules & Power Supply comes with 5 years of warranty

❏ Furthermore, the energy consumption in LEDs is as low as ¼ as compared to tube light.

GE LED Module

GE LED Module Installation Sample

Created by Ashish Rasam for GE Lighting

ROI Calculation for BQS of Size- 20x4 Ft

Created by Ashish Rasam for GE Lighting

With Conventional Tube light Daily Electricity Consumption - 40 W X 28 Tubes X 6 Hours = 6720 W = 6.7 KWYearly Electricity Consumption = 6.7 KW X 365 Days = 2446 KW = 2446 UnitsYearly Electricity Cost = 2446 Units X 15 Rs/ Unit = 36,690/- Rs Total Operational Cost = 8400 (Initial Investment) + 36,690 ( Electricity Bills) = 45,090/ Rs (Total Cap Ex + OP Ex Cost Over 1 Year)With GE LED Module Daily Electricity Consumption - 1.7 W X 280 LED X 6 Hours = 2856 W = 2.8 KWYearly Electricity Consumption = 2.8 KW X 365 Days = 1022 KW = 1022 UnitsYearly Electricity Cost = 1022 Units X 15 Rs/ Unit = 15,330/- Rs Total Operational Cost = 41,000 (Initial Investment) + 15,330 ( Electricity Bills) = 56,330/ Rs (Total Cap Ex + OP Ex Cost Over 1 Year)ROI = 56,330 / 45,090 = 1.3 years

Why

Created by Ashish Rasam for GE Lighting

❏ Present in India for more than a decade.❏ Global leader in signage illumination.❏ GE technical support available.❏ Direct 5 years warranty from GE.❏ Large network of authorized sign makers and

distributors.❏ Strong PAN India presence for execution of large

projects.

Client List

Created by Ashish Rasam for GE Lighting

❏ Times OOH - AirPort ❏ Times OOH - BQS Mumbai❏ Solution Advertising - BQS Thane ❏ R K Electrical

Contact Details

Created by Ashish Rasam for GE Lighting

Ashish Rasam rasamashish@gmail.com+91 77 15 006 007

Created by Ashish Rasam for GE Lighting

Thank you