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© GECF 2011
GECF Brand GuidElinEs
© GECF 2011
GECF Brand GuidElinEs_
COntEnts
aBOut tHis dOCuMEnt_
1.0 aBOut GECF1.1 What we stand for1.2 Our brand_
2.0 lOGO2.1 Main logo 2.2 logo variations2.3 Exclusion areas_
3.0 typOGrapHy3.1 Corporate typeface3.2 system typeface_
4.0 COlOur palEttE4.1 primary and secondary colours4.2 GECF blue gradient_
5.0 GrapHiC ElEMEnts5.1 toolkit 5.2 Chart and graph styles_
6.0 pHOtOGrapHy6.1 people 6.2 Global cultures_
7.0 Kit OF parts_
8.0 appliCatiOns
© GECF 2011
aBOut tHis dOCuMEnt_
these are our brand guidelines. they outline the basic elements of our visual identity. they also outline the brand in application, showing how it plays out in a range of communications._
these guidelines have been created to ensure that our brand is correctly and consistently applied, helping to create a strong and recognisable suite of communications. they also make it easier to brief creative agencies and to produce branded materials._
Our unique identity, colour palette and typographic style creates a distinctive framework for our brand which helps us to build brand equity. therefore, it is important that these guidelines are closely followed.
© GECF 2011
aBOut GECF_
1.1 What we stand for1.2 Our brand
© GECF 2011
aBOut GECF_
1.1 What we stand for
We are the Gas Exporting Countries Forum (GECF). _
Our open forum gathers all of the world’s leadinggas producers and represents and promotes their mutual interests._
Our objective is to increase the level of co-ordination and strengthen the collaboration between member countries. We also seek to promote dialogue between gas producers and consumers.
© GECF 2011
aBOut GECF_
1.2 Our brand
Our central organising principle is all about:
‘CREATING ENERGY FUTURES TOGETHER’_
this means as a service we:
REPRESENT CONNECTPROMOTE_
Our personality is:
OPENINCLUSIVE GLOBAL
practical, honest, accessible, unrestricted, available
positive, encompassing, together, whole
Broad reaching, big thinking, impactful, enlightening
Our collegues, our members, the industry
Our members, countries, industry pioneers, big thinkers
awareness, improvements, issues, achievements
© GECF 2011
lOGO_
2.1 Main logo 2.2 logo variations2.3 Exclusion areas
© GECF 2011
lOGO_
2.1 Main logo
the GECF identity consists of a word mark plus graphic element reflecting a gas flame within a gradient circle - representing the world.
the word mark and the graphic element are designed to work together.
it is available in formats suitable for both print and online usage.
the identity must never be altered or recreated.
© GECF 2011
lOGO_
2.2 logo variations
the GECF identity is available in: full colour, black and white.
the black and white versions should only be used when specifically requested or to increase legibility (if for example the identity is required to be used on a background or image that would hinder the stand out of the full colour version. the black or white version would be more suitable as it would create more contrast).
all variations are available in formats suitable for both print and online usage.
the identity must never be altered or recreated.
Full colour Black White
© GECF 2011
lOGO_
2.2 Exclusion areas
to preserve its authority, the GECF logo must never appear crowded by other elements.it is very important to maintain a clear space around it.
an area the size of the capital ‘E’ should be kept clear around the logo at all times.
E
E
E
E
© GECF 2011
typOGrapHy_
3.1 Corporate typeface3.2 system typeface
© GECF 2011
typOGrapHy_
3.1 Corporate typeface
tondo is the corporate typeface and should be used for headings and body copy when professionally printing collateral.
the typeface is available in a variety of weights.
tondo lightaBCdEFGHijKlMnOpqrstuvWxyzabcdefghijklmnopqrstuvwxyz1234567890
Tondo RegularABCdEFGHIjkLMNOPqRSTUVwxYzabcdefghijklmnopqrstuvwxyz1234567890
Tondo BoldaBcdefghijklmnopqrsTuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
Tondo SignageabcdefghijklmnopqrSTuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
© GECF 2011
typOGrapHy_
3.2 system typeface
arial is the system typeface and should be used for all online applications, as well as when tondo is not available.
Arial LightAbcdefghijkLmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
Arial RegularAbcdefghijklmnopqRstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
Arial BoldABcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890
© GECF 2011
COlOur palEttE_
4.1 primary and secondary colours4.2 GECF blue gradient
© GECF 2011
COlOur palEttE_
4.1 primary and secondary colours
Colour can bring communications to life.Our confident blue brand palette ensures thatGECF’s communicationswill be as distinctive as they are impactful.
a secondary colour palette has been included to increase flexibility and bring more energy to the brand. these colours have been influenced by the flame created when burning natural gas.
dark BlueCMyK 100/75/0/0rGB 0/75/153HEx 004a99
dark GreyCMyK 0/0/0/60rGB 100/100/100HEx 64686a
RedCMyK 0/80/50/0rGB 232/85/100HEx e85564
OrangeCMyK 0/66/66/0rGB 236/117/82HEx ec7552
dark PurpleCMyK 75/75/0/0rGB 94/75/149HEx 5e4b95
Light PurpleCMyK 40/75/0/0rGB 168/90/153HEx a85999
GreenCMyK 90/6/45/0rGB 0/154/154HEx 009a96
Light BlueCMyK 70/15/0/0rGB 58/170/220HEx 3aaadc
Light GreyCMyK 0/0/0/30rGB 198/198/200HEx c5c6c8
BlackCMyK 0/0/0/100rGB 0/0/0HEx 000000
whiteCMyK 0/0/0/0rGB 255/255/255HEX ffffff
© GECF 2011
COlOurpalEttE_
4.2 blue gradient
the blue gradient within the GECF logo can be used as a full colour background or feature.
it is vital that this is replicated exactly as the logo, and should never deviate away from the exact colour range or balance. artwork for the gradient has been created especially for this purpose.
© GECF 2011
GrapHiC ElEMEnts_
5.1 toolkit 5.2 Chart and graph styles
© GECF 2011
GrapHiC ElEMEnts_
5.1 toolkit
the GECF graphic elements can be used as a means of highlighting key information.
they can also be used to reinforce the reach of the business, provide a window on photography, highlight performanceresult information, or indicate key services.
they help create a diverse and flexible visuallanguage with considerable pace between applications.(see 8.0 appliCatiOns).
Overlapping circles
Contrasting diagonal elements Combinations of shape and icon
iconography
© GECF 2011
GrapHiC ElEMEnts_
5.2 Chart and graph styles
a key part of what GECF do is to provide clear and concise information. it is imperitive that this information is easy to understand.
By continuing in the style of the GrapHiC ElEMEnts, these charts and graphs provide an example of the flexibility of the GECF brand.
Statistic 1
Statistic 2
Statistic 3China
85%Spain
70%
USA
95%
50
40
30
20
10
0
Graphs Flags
Cluster statistics
uk
russia
iran
qatar
-1.35%
+1.25%
-2.5%
-0.5%
© GECF 2011
pHOtOGrapHy_
6.1 people 6.2 Global cultures
© GECF 2011
pHOtOGrapHy_
6.1 people
always doing...One-to-one and group discussionsFormal, but comfortable
© GECF 2011
pHOtOGrapHy_
6.2 Global cultures
Cultural respectGlobal achievementsOpportunities to be gainednaturally interesting
© GECF 2011
Kit OF parts_
© GECF 2011
Kit OF parts_
logo
Graphic elements
Colour palette
proposition and values
typography
photography
Tondo Corp RegularabcdefghijklmnopqrstuvwxyzABCdEFGHIjkLMNOPqRSTUVwxYzAbflight Regular Bold
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1234567890!@£$%^&*()_+<>{}:;
Central organising principle:‘CREATING ENERGY FUTURES TOGETHER’
as a service:REPRESENTCONNECTPROMOTE
Our personality::OPENINCLUSIVEGLOBAL
© GECF 2011
appliCatiOns_
8.1 stationery8.2 Website homepage8.3 signage8.4 Flags8.5 powerpoint templates8.6 posters8.7 report8.8 Company booklet8.9 Magazine8.10 Cds8.11 lapel pins8.12 Bag
© GECF 2011
appliCatiOns_
8.1 stationery
letterheadCompliment slipBusiness carddl Envelopepens
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_Qatar
T +974 449 1654_F +974 449 1651_E gecfsg@gmail.com
www.gecforum.org
Sezin Ersoy
Business Manager
PO Box 3212_6th Floor_‘Q’ Building
Majlis Al Taawon St_Doha_Qatar
T +974 449 1654_F +974 449 1651
E gecfsg@gmail.com
www.gecforum.org
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E gecfsg@gmail.comwww.gecforum.org
Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar
subject:letter subject title to be placed here
dear mr smith,
lorem ipsum dolor sit amet, consectetur adipiscing elit. sed sed tincidunt dui. donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. phasellus adipiscing purus in metus porttitor consequat. suspendisse in orci ut nulla sollicitudin luctus in vel nisi.
cras a rutrum sem. ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. cras a arcu neque. pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
vestibulum ac lacus dui. etiam in tempor felis. phasellus et tortor sit amet neque mattis pretium. donec tempor tincidunt viverra. praesent accumsan venenatis tristique. cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
kind regards
date:03.12.10
Ref no:01234567890
mr smith24 Any AvenueAny townAny cityAb1 2de
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E gecfsg@gmail.comwww.gecforum.org
Sezin ErsoyBusiness Manager
PO Box 3212_6th Floor_‘Q’ BuildingMajlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651E gecfsg@gmail.comwww.gecforum.org
© GECF 2011
appliCatiOns_
8.1 stationery
letterheadFax page
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E gecfsg@gmail.comwww.gecforum.org
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E gecfsg@gmail.comwww.gecforum.org
Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar
subject:letter subject title to be placed here
dear mr smith,
lorem ipsum dolor sit amet, consectetur adipiscing elit. sed sed tincidunt dui. donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. phasellus adipiscing purus in metus porttitor consequat. suspendisse in orci ut nulla sollicitudin luctus in vel nisi.
cras a rutrum sem. ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. cras a arcu neque. pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
vestibulum ac lacus dui. etiam in tempor felis. phasellus et tortor sit amet neque mattis pretium. donec tempor tincidunt viverra. praesent accumsan venenatis tristique. cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
kind regards
subject:letter subject title to be placed here
dear mr smith,
lorem ipsum dolor sit amet, consectetur adipiscing elit. sed sed tincidunt dui. donec tempor massa sed turpis vehicula volutpat ornare elit fermentum. phasellus adipiscing purus in metus porttitor consequat. suspendisse in orci ut nulla sollicitudin luctus in vel nisi.
cras a rutrum sem. ut dictum, nunc vitae faucibus dapibus, turpis justo condimentum metus, id eleifend lacus velit et nisl. cras a arcu neque. pellentesque tincidunt pellentesque erat non imperdiet. Aliquam at risus justo, ac viverra nisl.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
vestibulum ac lacus dui. etiam in tempor felis. phasellus et tortor sit amet neque mattis pretium. donec tempor tincidunt viverra. praesent accumsan venenatis tristique. cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.
in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.
kind regards
date:03.12.10
Ref no:01234567890
date:03.12.10
Ref no:01234567890
mr smith24 Any AvenueAny townAny cityAb1 2de
fAx
Fax page
© GECF 2011
appliCatiOns_
8.1 stationery
Compliment slipFront
Back
PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E gecfsg@gmail.comwww.gecforum.org
© GECF 2011
appliCatiOns_
8.1 stationery
Business cards
Front
BackSezin ErsoyBusiness Manager
PO Box 3212_6th Floor_‘Q’ BuildingMajlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651E gecfsg@gmail.comwww.gecforum.org
© GECF 2011
appliCatiOns_
8.2 Website homepage (Concept)
About GECF
About GECF
CREATING ENERGY FUTURES TOGETHER
Global Qatar USA
Terms and Conditions
Members Research News Events Contact
The 11th Ministerial Meeting of the Gas ExportingCountries Forum is scheduled for February 2011.
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Register formore information
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Your email
Country
Register
Reports
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11th Ministerial Meeting
Find out more >
Find out more >Find out more > Find out more >
Find out more >
GECF 2011 All rights reserved
Privacy Policy
The 11th MinisCountries Foru
Publications
© GECF 2011
appliCatiOns_
8.3 signage
raised logo underlit for evening visibility
Bronze door plaque
© GECF 2011
appliCatiOns_
8.4 Flags
© GECF 2011
appliCatiOns_
8.5 powerpoint template
1st December 2010
Presentation heading
03_
Slide heading
1st December 2010 1st December 2010 1st December 2010
Bullet point
Bullet point
Bullet point
Bullet point
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© GECF 2011
appliCatiOns_
8.6 posters
rEprEsEntCOnnECtprOMOtE
tHE 11thMinistErialMEEtinG
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11-13 december 2011.doha, qatar
internal brand proster promotional event poster
© GECF 2011
appliCatiOns_
8.7 a4 reportGECF rEpOrt
Interim findings 2010/11www.gecf.com/norwayreport2010
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ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica.
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nOrWay HEadlinE stylE
12 GECF rEpOrt 2010/11 - nOrWay
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“
© GECF 2011
appliCatiOns_
8.8 a5 Company booklet
The Gas Exporting Countries ForumCompany booklet
WEarEGECF
© GECF 2011
appliCatiOns_
8.9 Magazine re:source
lorem ipsumdolore sit amet p34
March 2011
newslorem ipsum dolor sit amet, consectetur adipisicing elit, seddo eiusmod tempor incididunt ut labore et dolore magna aliqua.
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p3 p8 p19reports Opinion
the monthly magazine from GECF
© GECF 2011
GECFBRANDASSETS
© GECF 2011
GECFBRANDASSETS
© GECF 2011
appliCatiOns_
8.10 Cds
© GECF 2011
appliCatiOns_
8.11 lapel pins
© GECF 2011
appliCatiOns_
8.12 Bag
© GECF 2011
COntaCt_
Gas Exporting Countries ForumpO Box 32126th Floor, “q” BuildingMajlis al taawon streetdohaqatar
tel: (+974) 449-1654Fax: (+974) 449-1651
Email: gecfsg@gmail.com