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Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Fieldwork:Fieldwork: Harris InteractiveDana Markow, Robyn Bell
Analysis:Analysis: Kaiser Family Foundation StaffLiz Hamel, Sarah ChoMollyann Brodie
Ulla FoehrDonald RobertsMelissa Saphir
MethodologyMethodology
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
• 3rd in a series of studies
• 1999, 2004, 2009
• Separate sample of respondents
• October 2008 – May 2009
MethodologyMethodology
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
• 2,002 respondents
• Ages 8-18
• Written questionnaire in the classroom
• Media use diaries: 702 participants
• Recreational media use only
MethodologyMethodology
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 1
Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:
Media Use, By PlatformMedia Use, By Platform
4:29
2:31
1:29
:38 :25
TV content Music/audio Computers Print Movies
1:13
Video games
HOURS
10:45
Total media exposureTotal media exposure
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
CHART 2
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, over time:
Media Exposure, Over TimeMedia Exposure, Over Time
7:29
1999
8:33
2004
10:45
2009
Increase of 1:04
Increase of 2:12HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Total media use0
2
4
6
8
10
12
Total media exposure
CHART 3
Among all 8- to 18-year-olds, total amount of media exposure, multitasking and media use in a typical day, over time:
Total Media Exposure and UseTotal Media Exposure and Use
HOURS
29%Media multitasking
10:45
7:38
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60%
CHART 4
Among 7th to 12th graders, percent who multitask “most of the time” they are using each medium:
Media Multitasking, By GenreMedia Multitasking, By Genre
Listening to music
Watching TV
Playing video games
43%
39%
22%
Using a computer
Reading
40%
27%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
Among all 8- to 18-year-olds, percent who own each item:
Mobile Media, Over TimeMobile Media, Over TimeCHART 5
iPod/MP3 player76%
66%
29%
Cell phone
Laptop
18%
39%
12%
2004 2009
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
CHART 6
Among all 8- to 18-year-olds, time spent in cell phone activities in a typical day:
Mobile Media ActivitiesMobile Media Activities
0
1
:33
Talking on a cell phone
:49
Consuming media on a cell phone
:15 TV
:17 Games
:17 Music
HOURS
TalkingTalking on a cell phone Consuming mediaConsuming media on a cell phone
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 7
Among all 8- to 18-year-olds, amount of time spent with each medium in a typical day:
Media Use, By PlatformMedia Use, By Platform
4:29
2:31
1:291:13
:38 :25
TV content Music/audio Computers Video games Print Movies
HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
- :25
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8a
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
DVDs :32DVDs :32
DVDs :27
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8b
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8c
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
Online :24DVDs :32
DVDs :32DVDs :27 Time-shifted TV :22
Time-shifted TV :14Time-shifted TV :14
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
1999 2004 2009
CHART 8d
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
iPod :16Online :24
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Live TV 3:05 Live TV 3:04 Live TV 2:39
Cell phone :15iPod :16
1999 2004 2009
CHART 8e
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
Online :24
HOURS
DVDs :32DVDs :32
DVDs :27 Time-shifted TV :22Time-shifted TV :14Time-shifted TV :14
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
Total TV Content3:47
Total TV Content3:51
Total TV Content4:29
1999 2004 2009
CHART 8f
Among all 8- to 18-year-olds, amount of time spent with TV content, over time:
TV Content, Over TimeTV Content, Over Time
HOURS
+ :38
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion of TV content consumed in a typical day via:
CHART 9
TV Viewing, by Platform, 2009TV Viewing, by Platform, 2009
Live TV59%
Online9%
On Demand/DVR 8%
DVD12%
Mobile12%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 10
Among all 8- to 18-year-olds, average amount of time spent listening to music and other audio in a typical day, over time:
Listening to Music, Over TimeListening to Music, Over Time
1:49 1:44
2:31
HOURS
+ :47
1999 2004 2009
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion of time spent listening to music on:
CHART 11
Listening to Music, By PlatformListening to Music, By Platform
iPod29%
CellPhone12%
Radio23% Computer
23%
CD12%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 12
Among all 8- to 18-year-olds, average amount of time spent using a computer in a typical day, over time:
Computer Use, Over TimeComputer Use, Over Time
:27
1999
1:02
2004
1:29
2009
HOURS
+ :27
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 13
Among all 8- to 18-year-olds, percent with Internet access at home, over time:
Home Internet Access, Over TimeHome Internet Access, Over Time
1999
2004
2009
47%
74%
84%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 14
Among all 8- to 18-year-olds, percent with high-speed Internet access at home, over time:
High-Speed Access, Over TimeHigh-Speed Access, Over Time
1999
2004
2009
n/a
31%
59%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
CHART 15
Among all 8- to 18-year-olds, percent with Internet access in their bedroom, over time:
Internet in the Bedroom, Over TimeInternet in the Bedroom, Over Time
1999
2004
2009
10%
20%
33%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Proportion of recreational computer time 8- to 18-year-olds spend in various activities:
CHART 16
Computer Time, By ActivityComputer Time, By Activity
Socialnetworking
25%
Otherwebsites
12%Instant
messaging13%
Playinggames
19%Videosites16%
Email6%
Graphics/photos 5%
Other 5%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 17
Among all 8- to 18-year-olds, average amount of time spent using video games in a typical day, over time:
Video Game Use, Over TimeVideo Game Use, Over Time
:26
1999
:49
2004
1:13
2009
HOURS
+ :24
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 18
Video game use among 8- to 18-year-olds in a typical day, over time:
Video Game Use, By Platform, Over TimeVideo Game Use, By Platform, Over Time
:32
:17
:38:36
Console player Handheld player
2004 2009HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 19
Video game use among 8- to 18-year-olds in a typical day, by gender:
Video Game Use, By Platform, By GenderVideo Game Use, By Platform, By Gender
:17
:56
:14:16
Cell phone Console player
:24 :18
Handheld player
HOURS
Boy Girl
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 20
Among all 8- to 18-year-olds, average amount of time spent using print media in a typical day, over time:
Reading, Over TimeReading, Over Time
:43
1999
:43
2004
:38
2009
HOURS
- :05
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
1
2
CHART 21
Among all 8- to 18-year-olds, average amount of time spent using each type of print media in a typical day, over time:
Reading, Over TimeReading, Over Time
:23
Books
:14
Magazines
:06
Newspapers
HOURS
:21 :25:15 :09
:07 :03
2004 20091999
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
In a typical day, percent of all 8- to 18-year-olds who spend time reading:
ReadingReadingCHART 22
Books47%
35%
23%
Magazines
Newspapers
46%
55%
42%
2004 20091999
46%
47%
34%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
CHART 23
Amount of time spent with each medium in a typical day:
Time with Media, By Platform and AgeTime with Media, By Platform and Age
3:41
1:08:46 1:01
TV content Music Computers Video games
5:03
2:221:46
1:25
8-10 yr-olds 11-14 yr-olds1:22
1:14
1:00:24
HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 24
Total amount of media exposure in a typical day, by age:
Total Media Exposure, By AgeTotal Media Exposure, By Age
11:53
7:51
11:23
11-14 yrs-old8-10 yrs-old 15-18 yrs-old
HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 25
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity:
Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity
12:59
8:36
13:00
BlackWhite Hispanic
HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 26
Among all 8- to 18-year-olds, total amount of media exposure in a typical day, by race/ethnicity over time:
Total Media Exposure, By Race/EthnicityTotal Media Exposure, By Race/Ethnicity
9:01
199912:59
2009
6:56
8:368:19
13:00
BlackWhite Hispanic BlackWhite Hispanic
HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Light media users
66%Good
grades
23%Fair/poorgrades
10%School doesn’t
use grades
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27
Media Use and GradesMedia Use and Grades
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
3%School doesn’t
use grades
31%Fair/poorgrades
65%Good
grades
Moderate media users
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27a
Media Use and GradesMedia Use and Grades
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Heavy media users
47%Fair/poorgrades
51%Good
grades
Percent of light, moderate, and heavy media users who get mostly good vs. mostly fair/poor grades:
CHART 27b
Media Use and GradesMedia Use and Grades
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say they use a computer, watch TV, play video games, text message, or listen to music while doing their homework:
CHART 28
Multitasking with HomeworkMultitasking with Homework
A little of the time
22%
Most of the time
31%
Some of the time
25%
Never 19%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Parents MatterParents Matter
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say:
CHART 29
Household Media EnvironmentHousehold Media Environment
TV is not usually on during meals
34%
TV is usually on during meals
64%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say the TV is left on even if no one watching:
CHART 30
Household Media EnvironmentHousehold Media Environment
A little of the time
15% Most of the time
45%
Some of the time
34%
Never 4%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
Among all 8- to 18-year-olds, proportion who say they have a TV in their bedroom:
CHART 31
Media in the BedroomMedia in the Bedroom
No TV in their
bedroom28%
TV in their bedroom
71%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0% 20% 40% 60% 80% 100%
Among all 8- to 18-year-olds, percent who say they have rules about the amount of time they can spend with each medium:
Media RulesMedia RulesCHART 32
Music
5%
10%
30%
68%
36%
28%
60%
66%
TV
Video games
Computer
Yes, has rules N/A No, does not have rules
85%
5%
4%
5%
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 33
Amount of time spent watching live TV in a typical day, by children who say the TV in their home is left on even when no one is watching:
TV in the HomeTV in the Home
3:17
Most of the time
1:42
Little/none Some of the time
2:20
+ 1:35HOURS
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
CHART 34
Amount of time spent watching live TV by children who have a TV in their bedroom vs. those who do not:
Bedroom TV and Time Spent WatchingBedroom TV and Time Spent Watching
2:58
TV in the bedroom
1:54
No TV in the bedroom
HOURS
+ 1:04
Source: Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, 2010.
0
2
4
6
8
10
12
14
CHART 35
Amount of total recreational media exposure in a typical day, by children who say they have:
Media Rules and Time Spent With MediaMedia Rules and Time Spent With Media
9:51
Some media rules
12:43
No media rules
+ 2:52HOURS