GENERATOR V1.0 (Shenzhen)

transcript

VERSION 1.0

http://www.generatorconf.com

AGENDA

⚡1.David Li⚡2. Cory Kidd⚡3. Eric Pan⚡4. Shawn Frayne⚡5. Cyril Ebersweiler⚡6. Alan Clayton⚡7. Zach Hoeken⚡7. Jasen Wang⚡9. Shunsuke Aoki⚡10. Bunnie Huang

⚡1. DAVID LI

⚡2. CORY KIDD

Intuitive AutomataMake a change. For good.

Conversation

RelationshipModel

User Profile

PersonalityScript

Dialog

ContextUser Profile

Day 1: Introductions“I’m looking forward to working with you.”

Day 2: Get to know you“It’s important that we work together to reach your goals.”

Day 7: Fast friends“You’ve done a great job keeping track.”

Day 21: Stick with it“Let’s review your progress together.”

Day 45: Lasting change“Congratulations on reaching another goal!”

Dr. Cory Kidd, CEOIntuitive Automatacoryk@iabots.com

http://intuitiveautomata.comhttp://myautom.com

Based in Hong Kong and US

Intuitive AutomataMake a change. For good.

⚡3. ERIC PAN

Open Hardware Facilitated

Eric Pan1.2013

Google ADK

Microsoft Gadgeteer

the new wave

Anatomy of hardware products

(all photo copyrights belongs to owner, will check later)

Gut = Electronics

littlebitsGrove (Seeed)

Breakout (Sparkfun) Arduino PCB Prototyping

Skeleton = Mechanics

makeblock openbeam bitbeam

laser cut3D print

Skin = Almost Anything

Fabric

Silicone

Leather(all photo copyrights belongs to owner, will check later)

Soul = Software/Firmware

Assembly

Coding

Hybrid

Graphic

from Idea to Product

prototype

engineeringsample

smallbatch

mass production

open hardware

toolkits

Quick Prototyping

Service

Crowd Funding

Agile Manufacture

Unanswered demands trigger mutation by makers

Less efficient or unpopular hardware products suspended

Valuable open projects get copied and derived

Some of them will keep evolve

...and productize

( Mutation and selection diagram by Elembis )

the fittest survives

Numerous(large base) + Open source(gene inherit) + Maker (mutation)=

evolution ?

evolution of hardware products

Product 1.0 Product 2.0

consumer => maker =>inventor

open hardware, maker movement,

crowd-funding

Product 2.0

Illustration by Christina Ung

www.seeedstudio.com propagate : cloud manufacture service for small scale innovatorbazaar / warehouse: open hardware arsenal and trading center----------ecosystem----------wish / recipe : maker demand proposal / Application sharingHAXLR8R : Hardware Accelerator for entrepreneur and veteran makershenzhen Maker Faire/ Chaihuo Maker space : introduce maker movement in China

About Seeed

Since 2008100+ Employee800+ SKU

Thanks!twitter/weibo: @seeedstudiomail: ep@seeedstudio.com

⚡4. SHAWN FRAYNE

⚡5. CYRIL EBERSWEILER

How HARD can that be?

The Pioneers

The Makers. Hackers. Academics. Entrepreneurs.

This time, it’s different

COMMUNITIESTECHNOLOGY PROTOTYPING

COLLABORATIONFINANCING

SOURCING

FULFILLMENT

This time, it’s different

health

self quantifiedrobots

computers3d printers

drones

watchesclothing

kitchen appliancestransportation

biotech

neuroscience

smartphoneshome appliances

printers

video games

vehicles

sleep monitoring

energy

cameras

But this has not changed...

GREAT IDEA

Sourcing

Market Timing

Prototyping

Tooling

Quality

Certifications

Assembly

Logistics

Regulations

Fulfillment

Financing

Fundraising

Distribution

Software

Marketing

Branding

Crowdfunding

Product Design

Design toManufacture

Payment

Cashflow

MIRACLE! FABRICATION REVENUE

GERBER China Effect

Customer ServiceFirmware

Founders Fit

Do. It. Yourself.DIY.

Software accelerators are useful and effective

Hardware accelerators are completely essential

About H.AXLR8R

www.haxlr8r.com

Featured in...Nolan BushnellBrad Feld

Bill Warner Mitch AltmanJim Newton

Dave Merrill

H.AXLR8R is the first accelerator program for people who hack hardware and make physical

products ; San Francisco / Shenzhen

Asking the right questions

Why are we making this?Who is this for? How will this be used?What features does it need to have (now)?What features does it need to have (later)?What are the legacy requirements?Who’s going to build this?How many do we want to make?What is the budget?What is the timeline?

To boldly go where no man

has gone before

www.haxlr8r.com@haxlr8r

Big thanks to all our mentors, alum, partners and friends!

⚡6. ALAN CLAYTON

Wholebrain SOStartUp

Does your startup only have half a brain ?

Unreal

Sensitive

Sensible

Intellectual

Emotional

Everyone is born a genius....

...but the process of living de-geniuses us !!

So What..... ?

Team ?

Product ?

Business Plan ?

Marketing, Sales, Communication ?

Step 1: Recruit WholebrainTeam

people

facts idea

systems

Step 2: Create Wholebrain Product

New ? Beautiful ?

User- Friendly ?

Reliable ?Quality ?

Value for Money ?

Step 3: Write Wholebrain Business Plan

Customer ?Construction ?

Cash ? Concept ?what’s the big idea ?

for who, and with whodoes it work ?

does it add up ?

Step 4: Establish Wholebrain Metrics

Revenue $

Profit $

Cust Acquisitions #

Traction (activations) #

Traction (referrals) #

Til Next Update Wks

Burn Rate $

Product Delivery %

Cust Aquisition Cost $

Retention %

Team Happiness 1-10

Customer Happiness 1-10

Media Coverage $=

Lead Indicators

Lag Indicators

Future

Step 5: Deliver Wholebrain Pitch

“Imagine a world where everyone has enough.....”

A $600 million market with only 1 competitor

Step 1 takes 3 weeks, costs $15,000 and

delivers 100 customers My mum loves it

Start Here

Beware Entrepreneurs !

StartUp Genome Research

Entrepreneurs ?

Good Luck !

www.sosventures.com

⚡7. ZACH HOEKEN

Make me a table, Oh robot masters.

AKA micro-manufacturing in SZ with digital fabrication.

Step 1: Design

Step 2: CNC Shop

Step 3: Visit Suppliers

Step 4: Take Delivery

Step 5: Assembly

Finished Table

Important Takeaways

• Manufacturing Ecosystem

• Willingness and Speed

• Skills and Knowledge

• Low Cost

• Zero Overhead

⚡8. JASEN WANG

⚡9. SHUNSUKEAOKI

YUKAI EngineeringA robot companyCEO Shunsuke Aoki

YUKAI Engineering

• YUKAI = 愉快 = Fun!!

• We make products not only useful but make our life fun

Me• Shunsuke Aoki

• Founded TEAMLAB / pixiv

• Studied at Shanghai CHINA

• @aopico

• facebook.com/aopico

Our Team

Our Office

• In the middle of Tokyo City

• Garage!!

• 3D printer

• CNC

Our Focus• Robot as a UI of virtual space

• CUTE is justice

Why Robots?• Which do you want to live with?

• CUTE is justice

Coconatch

Necomimi

Vacuum Cleaner

TEAMLAB HANGER

monaka

• Bluetooth 4.0

• Low energy

• Allow physical computing using iOS!!

Thank you

⚡10. BUNNIE HUANG

3, 2, 1, BUILD!

GENERATOR V1.0 (Shenzhen)

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