ByGeorge Pickles and Tom Newman

WHO ARE ONEPIECE?• In 2007 OnePiece was the

brainchild of 3 young Norwegians dreaming of the ultimate chillout whilst making it fashionable.

• The brand has now developed into the portfolio of a slacker this includes hoodies, trackies, t-shirts and more.

• To date OnePiece have had no TV advertisements but have taken full advantage of the celebrity presence that they have received.

WHO ARE THE AUDIENCE?• OnePiece are aimed towards the people that like

to put things off till the last minute and when that last minute comes, decides it wasn’t that important anyway.

• On the contrary they have links within the extreme sport industry, this includes snow sports, motocross and skydiving.

• Recently OnePiece released a children's range allowing them to broaden their audience.

THE COLLABORATION• In order to create a more

professional and intricate project, we decided that a collaboration between two different practitioners was essential to match the clienteles high expectations.

• Collaborating within both Moving Image and Animation allows for greater artistic experimentation as the project looks to incorporate both an expertise in filming for realistic compositing as well as modeling to match the shot.

EXISTING CONTENTFree Running

Freshers Tour 2012

Fuze Fashion Show

Pinapple Dance Studios

Snowboard Park

ONEPIECE MOODBOARD

OUR IDEA & CLIENT FEEDBACK• SKY DIVE is the idea to combine

the contrasting views of a OnePiece ‘Slacker’ with the extreme sports lifestyle, in a narrative that both grips and humors the audience.

• Keeping in line with OnePiece’s crisp and clean stylized branding, the project sets to mimic the everyday skydive in such a casual manner that the procedural safety guidelines are abandoned for a more “Who Gives A Damn?” approach.

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ANIMATICLink: One Piece Animatic

TIME MANAGEMENT

Thanks