Title Georgia May Patissier Chocolatier

Brief Design branding and packaging for an environmentally aware luxury chocolate shop to highlight the idea that sustainable design can be as beautiful as non-sustainable design.

Designer Hannah Jackson

Duration Two weeks.

Specifications Twocolour+stock,100%recycledstock&biodegradable sticker material.

Hannah Jackson

Board01/07

Georgia May Patissier Chocolatier.

Branding and packaging for a hypothetical pattisier chocolatier opening in the county of Lincolnshire. The challenge was to create packaging of high quality and spec whilst remaining sustainable. The packaging is made from recycled corrugated cardboard an constructed using environmentally friendly adhesives.

Illustrating the a sample of the range of products within the brand. The corrugated cardboard packaging is consistent across the range and ties them together as part of the brand.

Illustrating the details of the packaging to highlight the glueless contruction of the chocolate boxes as well as the ribbons used as closures.

Highlighting the details of the glueless construction of the delivery boxes. A biodegradable sticker backed with water-based adhesive is used to fasten the deliveryboxes.Oncetheproductinsidehasbeenremoved,theboxcaneasilybeturnedinsideoutandsecuredwithaseperatesticker,shippedwiththeproductinside,andreturnedtothecompanyforre-useandrecycling.

Brandingandidentityhighlightedacrossarangeofstationery,includingabusinesscard,letterhead,complimentsslipandenvelope.

A proposed website and online shop for the brand through which to sell their products and inform their customers of the locations of their stores throughout the country as well as giving a little more information about the company itself.

Proposed shop front and staff uniform for the company including a branded apron and a name badge for all staff members.