VISUALVISUALIDENTITYIDENTITY

GUIDEGUIDE2020-212020-21

WHO WE AREWHO WE AREWe are Georgia Southern.

Our colors are blue and white.

We call ourselves the Eagles.

Our weekends begin on Thursday.

And folks, you just can’t beat that…and you just can’t beat Georgia Southern. And you ain’t seen nothin’ yet.

-Erk Russell

NAVY BLUE

PRINTPMS282

PROCESSC: 100M: 70Y: 0

K: 75

DIGITALRGB R: 4

G: 28B: 66WEB

#041e42

WHITE

PRINTPMS

-

PROCESSC: 0M: 0Y: 0K: 0

DIGITALRGB

R: 255G: 255B: 255WEB

#ffffff

SECONDARYACCENT

GRAY

PRINTPMS429

PROCESSC: 21M: 11Y: 9

K: 22

DIGITALRGB

R: 165G: 172B: 175WEB

#a5acaf

GOLD

PRINTPMS

872 (Metallic)

4505 (Non-Metallic)

PROCESSC: 40M: 43Y: 84K: 8

DIGITALRGB

R: 142G: 109B: 37WEB

#a99260

COLORSCOLORS&&

LOGOSLOGOS

PRIMARY LOGO

WORDMARKS

SECONDARY LOGOS

COLORSCOLORS&&

LOGOSLOGOS

DO NOT USE THESE LOGOS

RETIRED LOGOThis logo was retired by the Athletics

Department in 2011.

ACADEMIC LOGOUse of this logo by the Athletics

Department is not sanctioned by the University.

RETIRED LOGOThis logo retired by the Athletics

Department in 2008.

INCORRECT COLORSCorrect colors are Navy Blue, Grey and

Gold rather than the light blue as seen above.

INCORRECT VERSIONThe G and S should have the same size and weight.

COLORSCOLORS&&

LOGOSLOGOS

NORWESTERNORWESTERABCDEFGHIJKLMNOPQRSTUVWXYZABCDEFGHIJKLMNOPQRSTUVWXYZ

12345678901234567890

D-DIN CONDENSED BOLDABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

D-DIN CONDENSED REGULARABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz1234567890

FONT FAMILIESFONT FAMILIES

MilkshakeABCDEFGHIJKLMNOPQRS T UV WXYZ

abcdefghijklmnopqrstuvwxyz1234567890

THIRD RAILABCDEFGHIJKLMNOPQRSTUVWXYZ

1234567890

ADDITIONALADDITIONALFONT OPTIONSFONT OPTIONS

These additional fonts for the 2020-21 campaign should be used sparingly with approval from the Creative Services Department.

SOCIAL MEDIA GRAPHIC EXAMPLESSOCIAL MEDIA GRAPHIC EXAMPLES

WHEN IN DOUBT, CONTACT CREATIVE SERVICES FOR HELPAJ HENDERSONGraphic Designer / Photographer

ajhenderson@georgiasouthern.edu912-678-5052IG: bigfudgephotoTw: AJHenderson_SID

JEREMY WYNDERVideo Producer

jwynder@georgiasouthern.edu864-567-6754

BRYAN JOHNSTONAssoc. AD for PR & Communications

bjohnston@georgiasouthern.edu912-478-5448Tw: JohnstonBryan

MEGAN LEBENSocial Media Expert

megan-leben@georgiasouthern.eduTw: MeganLebenIG: meganleben19

GEORGIA SOUTHERN ATHLETICSGEORGIA SOUTHERN ATHLETICSCREATIVE SERVICESCREATIVE SERVICES

THIS ISTHIS ISA LIVINGA LIVINGDOCUMENTDOCUMENT

As with everything in the college sports world, the Georgia Southern Athletics Visual Identity is a constantly evolving entity. We know there will be more touchpoints to consider and elements that may require additional definition as issues arise. As such, this document will need to be updated and recirculated as revisions are made.

If you have questions about how to apply any of the elements in this

document, please reach out to:

AJ HendersonGraphic Designer/Photographerajhenderson@georgiasouthern.edu[912] 678-5052

Version 1.0 - Published June 2020