Gestalt psychology

Fronteers December 2008 - Henk Wijnholds - henk@concept7.nl

& webdesign

GestaltThe way things are placed or put together

Gestalt psychologyis about human perception

Let’s introduce these fellas, the founders...

Kurt KoffkaWolgang Köhler Max Wertheimer

Why do we see some things as foreground and others as background?

How is it possible that we can distinguish shapes?

What’s a good shape?

How do we see consistency of things?

Founders discovered 5 laws ...

Law of ...

proximitysimilarityclosure

continuitysimplicity

Law of proximity

Law of proximity

Law of proximity

Law of similarity

Law of similarity

Law of similarity

Law of similarity

Law of similarity

Law of closure

Law of closure

Law of closure

Law of closure

Law of closure

Full closure is not necessary

Law of closure

Law of continuity

Law of continuity

Law of continuity

Law of continuity

Law of simplicity

Law of simplicity

Law of simplicity

Law of simplicity

Law of simplicity

Law of simplicity

The laws of simplicityJohn Maeda

Law of simplicity

Laat dingen weg

Law of simplicity

Example by Luke Wroblewski

Laat dingen wegLaat alleen het meest nodige staan

Law of simplicity

Organiseer dat wat achter blijft

Law of simplicity

Example by Luke Wroblewski

Organiseer dat wat achterblijft

Law of simplicity

Werk met een goed grid

Law of simplicity

Law of simplicity

Law of simplicity

http://www.concept7.nl/henk/?p=80

Download our sketching paper

Gestalt psychology

So maybe design is tangible?Grouping helps us arrange the world

Gestalt psychology

Try to objectify subjectivity

FINhttp://www.concept7.nl/henk/