Post on 28-Jan-2015
description
transcript
Business Growth Midlands
Website Design & Promotion
Getting more businessfrom the Internet
How to get more visitors to your websiteand turn them into enquiries
Business Growth Midlands
Website Design & Promotion
Todaywe will discuss…
What makes a successful website? Website conversion Website traffic What is more important, your website or the traffic? What to focus on first How to achieve the quickest results Your websites (examples) Questions
Business Growth Midlands
Website Design & Promotion
The End
…is the place to start!
Business Growth Midlands
Website Design & Promotion
Think about your goals
What do you want your website to do for your business?
Business Growth Midlands
Website Design & Promotion
What makesa successful website?
2 factorsConversion & Traffic
Business Growth Midlands
Website Design & Promotion
Website conversionWebsite’s that get you more business
To be successful online, your website needs to…
Look good - Appeal to your target Contain useful content – What problem do you solve? Explain how you are different Remove any risk Counter possible objections Provide social proof Make it easy to find you, contact you & buy from you
Business Growth Midlands
Website Design & Promotion
Above all
…be the best you can be!
Business Growth Midlands
Website Design & Promotion
Website trafficTarget people who need what you provide
Good traffic
Targeted visitors Have a problem Need for solution Your location Right price Right timescales
Offers ROI Lifetime value – investment
Methods
Search engine optimisation On-page SEO Off-page SEO
Pay per click advertising Search Content network
Social media promotion
Off-line promotion
Business Growth Midlands
Website Design & Promotion
Is Social Media a fad?Facebook, Linked In, Twitter…
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
Business Growth Midlands
Website Design & Promotion
What is more important, your website or your website traffic?
Your website is like a shop…
Good website, minimal traffic = Good shop, minimal visitorsNot many sales because hardly anyone sees your products
Poor website, lots of traffic = Poor shop, lots of visitorsNot many sales because hardly anyone can find what they want
Business Growth Midlands
Website Design & Promotion
What to focus on firstThere’s a big difference between website & traffic
When your website is right = it continues to convert
When your traffic is right = you still need more traffic
Focus on getting your website converting
Then add traffic to the mix to turn on the tap for more business!
Business Growth Midlands
Website Design & Promotion
How to improve an existing website
Measure, measure, measure Analytics, Tracking & Sales funnels
Analyse results What’s wrong? Where are people leaving? What’s right? What’s already working?
Fix what’s wrong & keep what’s right Rinse & repeat as necessary… “Simples!”
Business Growth Midlands
Website Design & Promotion
How to achievethe quickest results
Pay per click (PPC) advertising is the best quick fix solution
Start with a simple… PPC Campaign Landing page (perfect if your site’s not ready)
Very targeted Fast to implement Completely trackable Turn on & off-able according to uptake
Business Growth Midlands
Website Design & Promotion
Thank you for listening
I hope you allmake lots of money through the Internet!