The Last 6 Contact Points of Get Out the Vote

Samantha BeckOutreach Coordinator

Every day we are inundated with a storm of information…

http://www.apfm.info/education__trashed/test-2-tool-series/

That is why we need to bring the election to the forefront of the flood with the 7 points of contact rule!

7 Points of Contact

http://www.aauw.org/event/2016/01/its-my-vote-kickoff-webinar/

Step 1= DONE!

Contact Point 1: Pledge to Vote

Effective Subject Lines are:◦ Brief◦ Simple◦ Clear

Contact Point 2: Email Blasts

Key Social Media Platforms◦ Facebook◦ Twitter

Debt Free/GOTV Twitter Account

Social Media we use at the office:◦ Facebook

Ads MSCSA page Group pages

◦ Twitter◦ Linkedin

Contact Point 3: Social Media Visibility

Script◦ Take a look

Best times to call◦ Evening hours 4pm-8pm◦ We will have phone

banks at the office on 11/1,11/2,11/3, 11/4 & 11/7 from 4pm-8pm and one on Sunday, 11/6 from 6-9 pm

◦ We will also hold mobile phone banks.

Text to Vote Reminders

Contact Point 4: Phone Bank & Text to Vote Reminders

Posters Messages on screens around campus Message on Website

Contact Point 5: Passive Visibility on Campus

Example of passive visibility on campus courtesy of RCTC.

Tweet from SPC about an event they had. Could also go on website or message screens on campus.

Traveling Voting Booth Debate Watching Party What ideas do you have for a voter

education event?

Contact Point 6: Voter Education Event & Conversations

Make voting fun! This combines social media & in person

reminders.

Contact Point 7: Go to the Polls Photo Booth Nov. 7th & 8th

YES!!! Let’s do some brainstorming…

Can I use the 7 contact point method outside of GOTV???

http://ironpostmedia.com/creative-process/the-power-of-brainstorming/