Getting a Blog Up and RunningHow to Start, Maintain, and Succeed in the Blogosphere

Corrin FosterDirector,

Marketing & Branding

Greenleaf Book Group

IBPA Publishing University

“Who learns most from a good book is the author.”

– José Bergamin, Spanish writer and playwright

AGENDA.....................................................................................1. Start

• Why blog?• Options

2. Maintain• Editorial Calendars

3. Succeed• Community• Monetization

IBPA Publishing University

WHY BLOG?.....................................................................................•Create a hub for your online presence•Take control of your online presence•Establish yourself as an expert•Connect with an audience•Drive traffic to a business or product•Build a community•Because it’s a blast

OPTIONS.....................................................................................

Hosted Self-HostedRenting Buying

Templated Customizable

Branded URL Custom URL

TOS No TOS

No/Low Cost Domain/Hosting

WORDPRESS OPTIONS.....................................................................................

Hosted by WP Self-Hosted

Templated Customizable

Branded URL Custom URL

TOS No TOS

Paid Support Community Support

Limited Monetization

Monetization

Ecommerce Ecommerce

Free to $299/yr $100/yr

Domain.....................................................................................•When purchasing a domain consider:

• Memorability• Ease of use• Style• Branding• Ready, Set, GO!

• Buy immediately• Buy from same place as hosting (no

transfer)

Hosting.....................................................................................

Bluehost GoDaddy HostGator WP EngineCost $3.95/mo $3.49/mo $3.96/mo $29/mo

Bandwidth Unlimited Unlimited Unlimited 25,000 visitors/mo

Storage 100 GB 100 GB Unlimited 10 GB

Support 24/7 24/7 24/7 24/7

Domains Unlimited 1 1 1

Other Rec by WP No contract Premier hosting

IBPA Publishing University

Editorial Calendars.....................................................................................•Sets expectations

• Consistency of topic• Consistency of posting

•Strategically schedule content•Drives promotional calendar•Encourages partnerships•Makes monetization easier

1 BOOK = 1 YEAR OF CONTENT

RECYCLE.........................................................................................1. Editorial Calendar2. Promote3. Update

REPURPOSE.........................................................................................1. Excerpts2. Articles3. Presentations4. Webinars

REFORMATQUOTES, ARTICLES, STATISTICS

CHECKLISTS, BEHIND THE SCENES

GRAPHICS, PHOTOGRAPHS, MAPS

CASE STUDIES, ANECDOTES

QUESTIONS, TAKEAWAYS

INTERVIEWS WITH EXPERTS

OUT OF IDEAS?.........................................................................................1. Newsjacking2. Response Pieces3. 101 Level SEO4. Content Scraping5. Most Shared6. Search Topics7. Eavesdrop8. Email9. Reviews10. Guides & Tutorials11. Infographics

IBPA Publishing University

COMMUNITY.........................................................................................•Reciprocate•Be Proactive•Offer Value

MONETIZATION.........................................................................................•Banner Ads•Affiliate Links•Courses•Webinars•Speaking•Consulting•Book Sales

THE FLOW.........................................................................................

• Fans• Followers• Interviews• Reviews• Speaking• Guest

Blogging

• Twitter• Facebook• YouTube• SlideShare• LinkedIn• Instagram• SnapChat

• Hub • Social Shares• Blog Posts• Guest Blog

Posts• Curated

Content• Speaker

Press Kit• Whitepapers• Book

Excerpts• Short Videos

• Monthly Newsletter

• Exclusive Content

• Downloads• Webinars

• Book• Consulting• Speaking• Subscription• Forums• Learning

IBPA Publishing University

RANDOM TIPS......................................................................................... •Baby steps•Easy on the SEO•Quality over quantity•Make it easy•Integrate social sharing•Name your photos•Give attribution•Open links in new tab•Use your own photos / Creative Commons / Unsplash•Brush up on FTC Disclosure•You do you

Ideas thrive

PHOTO CREDITS......................................................................................... Slide 5 Copyright 123RF Stock PhotoSlide 11 photo by Eric Michael licensed by unsplash.comSlide 18 photo by Pineapples licensed by unsplash.comSlide X photo by Andrew Ridley licensed by unsplash.com